Kids' Sports Leagues AI Receptionist | Automate Registration & Scheduling | Frontdesk

FILL YOUR
ROSTER SPOTS
WHILE YOU SLEEP

Every empty roster spot costs money. Every missed call is a lost registration. Frontdesk AI answers calls 24/7, handles enrollments, manages schedule questions, and fills teams—all while you focus on the game.

24/7 Coverage
No Setup Fees

Frontdesk AI

For Kids' Sports Leagues

Incoming Call...

Parent

"Hi, I want to sign up my 8-year-old for soccer. Do you have any openings?"

AI Receptionist

"Yes! We have spots in our U9 team—practices Tuesday/Thursday, 5 PM. Would you like to complete registration now?"

✓ Registration Complete • U9 Soccer

The Problem

KIDS' SPORTS LEAGUES
ARE LOSING FAMILIES

You're losing registrations every day because parents can't reach you. They call during practice, text at bedtime, and vanish when you can't respond. There's a better way.

You Miss Calls When Parents Are Free

A mom finds your league after putting her kids to bed at 9 PM, calls to ask about registration, and gets voicemail. By morning, she's already enrolled with another league that answered immediately.

The Cost
$350/family
Lost per missed registration

You're Drowning in Admin While Coaching

While you're running practice, five parents call about schedules, uniform sizes, and payment questions. You can't coach and answer calls at once. Parents get frustrated waiting, and you lose registrations to more responsive leagues.

The Cost
40+ calls/week
Per league coordinator

Trial Sessions No-Show and Families Disappear

You schedule a trial session, set aside equipment, and show up. The family doesn't. You send one reminder text that gets ignored. That's it—they're gone. No second chance, no follow-up, just empty roster spots and lost revenue.

The Cost
35% no-show
Rate for trial sessions
$8,400
Lost annually per empty roster spot
60%
Of parent inquiries happen after 6 PM
48 hours
Before parents choose another league

HOW FRONTDESK
WORKS

One AI workforce that handles every touchpoint—from first inquiry to enrolled athlete

24/7 Registration Chat

Parents visit your league website at any hour. Frontdesk Chat answers instantly, qualifies families, shows available programs, and books tryouts—all without human intervention.

  • Automatically extracts child's age, skill level, and program preferences
  • Checks real-time availability across all teams and programs
  • Books tryouts and evaluations directly into your calendar
Frontdesk Chat
2:14 AM • Active
"Hi, looking for soccer for my 8-year-old. What's available?"
AI
"We have our U9 Competitive team with spots open—practices Tuesday/Thursday, $350/season. Would you like to schedule a tryout?"
"Yes! This Saturday works."
Tryout Booked ✓
Saturday, March 9 • 11:00 AM
Frontdesk Receptionist
Answered in 0.2s
AI: "Hello! This is Frontdesk. How can I help?"
Caller: "My daughter twisted her ankle at practice yesterday..."
AI: "I'm sorry to hear that. Let me notify Coach Mike right away. What's your daughter's name?"
✓ Coach Notified • Parent Portal Updated

AI Phone Receptionist

Every call is answered instantly—registration questions, practice schedules, injury reports, refund requests. The AI understands context, notifies coaches, updates rosters, and escalates to humans only when needed.

  • Answers calls in under 0.5 seconds, 24/7
  • Notifies coaches and staff automatically
  • Recognizes families from CRM and references past interactions

Smart Outbound Follow-ups

When families no-show for tryouts, Frontdesk Outbound automatically calls to reschedule. The AI references the original chat conversation, knows their child's age and interests, and books a new evaluation—all while updating your CRM and calendar.

  • Automatically detects no-shows and triggers follow-up calls
  • Smart retry sequences with optimal timing
  • Reschedules tryouts and updates all systems automatically
Outbound Call
Smart Retry #3 • Connected
AI: "Hi Sarah, this is Frontdesk. I noticed we missed you for the U9 soccer tryout on Saturday. Would you like to reschedule?"
Sarah: "Yes! Can we do this Saturday instead?"
✓ Tryout Rescheduled
Saturday, March 16 • 2:00 PM
Frontdesk CRM
Parent Name
Sarah Chen
Program Interest
U9 Soccer • Competitive
Season Start
March 15, 2024
Source
Web Chat • 2:14 AM
Status
Tryout Scheduled

Unified CRM

Every interaction—chat, call, tryout, registration inquiry—automatically creates and updates family profiles in your CRM. No manual data entry. No missed information. One complete view of every family and athlete.

  • Auto-creates profiles from any touchpoint
  • Tracks full journey from inquiry to enrollment
  • Syncs with calendar, rosters, and all systems

Marketing Automation

Orchestrate the entire family journey across email, voice, SMS, and web. Automatically coordinate follow-ups, reminders, and nurturing sequences based on behavior and engagement.

  • Multi-channel orchestration (email, calls, texts, forms)
  • Behavior-triggered workflows and sequences
  • Automatic follow-ups and re-engagement sequences
Automated Follow-Ups
What's Happening Now
Pre-tryout email sequence
Reminder SMS scheduled
Post-tryout follow-up ready
Registration form queued
AI Email Agent
Coming Soon
Pre-Tryout Email
"Hi Sarah! Your tryout for U9 soccer is confirmed. Here's what to expect and what to bring..."
Reminder Email
"Just a friendly reminder about your tryout tomorrow..."

AI Email Agent

Coming Soon: Automatically send personalized, context-aware emails at optimal times. Pre-tryout confirmations, reminders, follow-ups, and nurturing sequences—all orchestrated by Marketing Automation.

  • Personalized email sequences based on family behavior
  • Optimal send times for maximum engagement
  • Integrated with Marketing Automation workflows

AI-Powered Forms

Smart registration forms that pre-fill from CRM data and guide families through completion. When forms are submitted, they automatically trigger outbound automation sequences for confirmation and enrollment workflows.

  • Pre-filled with CRM data (name, email, program interest)
  • AI-guided completion for emergency contacts and medical waivers
  • Automatically triggers outbound workflows on submission
AI Form
Team Registration
Pre-filled Fields
✓ Parent Name, Email, Program (from CRM)
AI-Guided Fields
→ Emergency Contacts
→ Medical Waiver
What Happens Next
You're notified immediately and enrollment begins

Live Demo

CALL IT
YOURSELF

(864) 619-0619

No sales pitch. Just our AI answering your call, answering questions, and trying to book you.

YOUR KIDS' SPORTS LEAGUES AI TEAM
EACH ONE DOES DIFFERENT TASKS

Get a complete AI team for your youth sports organization. Each agent handles different tasks—answering calls, handling registrations, managing game schedules. They work together 24/7 to keep parents happy and enrollments flowing.

TIER 1.00

AI Receptionist Teammate

24/7 Front Desk
24/7 Available

Answers every parent call instantly—no voicemail, no missed registrations. Handles enrollment questions, provides practice schedules, and creates support tickets for equipment or field issues automatically.

Phone Calls Registration Scheduling
TIER 1.00

Website Chat Teammate

Live Chat Enrollment Assistant
Always Online

Qualifies interested families, shows available leagues and age groups, answers questions about practice times and season dates instantly. Collects registration info and parent contact details—all through your website chat, 24/7.

Family Qualifying League Info Instant Answers
TIER 1.00

Email Teammate

Email Nurture Specialist
Coming Soon

Sends personalized registration confirmations, game day reminders, and season welcome emails automatically. Coordinates with your automation to send at the right time to keep families engaged and informed.

Confirmations Follow-Ups Reminders
TIER 1.00

Registration Teammate

Registration Assistant
Player Registration

Pre-fills registration forms from parent contact data. Guides families through player information, emergency contacts, and waiver forms. Triggers automation workflows when registration is complete.

Pre-filled AI Guided Auto-Trigger
TIER 1.00

Outbound Engagement Teammate

Multi-Channel Outreach
Calls, Texts & Emails

Automatically reaches out to interested families at the right time. Makes outbound calls to incomplete registrations, sends personalized SMS follow-ups about tryout dates, and emails nurturing sequences. Coordinates all outbound channels to recover lost enrollments and keep families engaged.

Outbound Calls SMS Campaigns Email Sequences
TIER 1.00

SMS Texting Teammate

Text Support Agent
Two-Way Texting

Handles two-way SMS conversations with parents and families. Sends practice reminders, game schedule updates, and answers questions about registration fees and tryout times via text—98% open rate.

Game Reminders Schedule Updates Two-Way Chat
TIER 1.00

Web Voice Teammate

Voice Interface Agent
Click & Talk

Lets website visitors speak directly to your website about available leagues and age groups. Click, talk, get answers about registration fees, practice schedules, and season dates—no typing required. Perfect for busy parents browsing on mobile.

Voice Chat Mobile Friendly Instant Answers
TIER 1.00

CRM Sync Teammate

CRM Sync Engine
Real-Time Sync

Automatically updates your Frontdesk CRM with every interaction. All your AI agents feed family and player data in real-time—no manual imports, no data entry. Every call, text, and interaction is organized by league, player, and registration status.

Auto-Sync No Data Entry Organized
TIER 1.00

Auto Ticket Teammate

Auto Ticket Creator
Auto-Created

Parents don't submit tickets—they just call or text. Your AI recognizes issues (damaged equipment, field conditions, uniform problems), creates tickets, triages by urgency, and notifies the right staff members automatically.

Auto-Create Triage Notifications
TIER 1.00

Smart Alert Teammate

Smart Alert System
Watch & Alert

Watches every conversation and alerts you when it matters. If a parent was frustrated, if an equipment issue was reported, if a new registration came through—you know instantly.

Smart Alerts Custom Rules Instant

THE
JOURNEY

Follow one parent from phone call to registration—see how every system works together

Scroll to begin ↓
01
2:14 AM

THE PHONE RINGS
AT 2 AM

Alex calls at 2 AM. The AI answers instantly—no voicemail, no missed call.

ANSWERED ✓
Frontdesk Receptionist
Answered in 0.2s
AI: "Hello! This is Frontdesk. How can I help you today?"
Alex: "Hi, I'm looking to sign up my 8-year-old daughter for soccer. Do you have spring leagues available?"
AI: "Yes! We have spots open in our U9 Girls Spring League—Saturdays at 10 AM, $180 for the season. Would you like to schedule an evaluation?"
Frontdesk CRM
Alex Martinez
Active
Phone
(555) 123-4567
Player Info
8yo Girl / Soccer
Season Fee
$180
Season Start
March 15, 2024
Source
Phone • 2:14 AM
Saved to CRM automatically
02
2:15 AM

EVERY WORD
IS SAVED

As Alex talks, the AI captures everything: name, phone, daughter's age and sport, $180 budget, March 15th season start. Saved to CRM automatically—no forms, no typing.

03
2:18 AM

SAT AT 11 AM
IS BOOKED

Alex says "Yes!" The AI checks your calendar, finds Saturday at 11 AM, and books the evaluation. Instant confirmation—no waiting.

MARCH 2024
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U9 Girls Soccer Evaluation
Alex Martinez • Saturday, March 9 • 11:00 AM
Automation Sequence
1
Evaluation Booked
Trigger detected in CRM
2
Confirmation Email Sent
Evaluation confirmation delivered instantly
3
Reminder Scheduled
SMS reminder queued for Friday
4
Follow-Up Queued
Post-evaluation email ready to send
04
2:19 AM

THE SYSTEM
WAKES UP

The moment the evaluation is booked, the system springs into action. Confirmation emails, reminder texts, follow-ups, and registration forms—all happening automatically.

Inbox
2 New
Evaluation Confirmation
To: alex@email.com
Sent ✓
"Hi Alex! Your daughter's soccer evaluation is confirmed for Saturday, March 9 at 11:00 AM. Here's what to bring..."
Evaluation Reminder
To: alex@email.com
Scheduled
"Just a friendly reminder about your daughter's evaluation tomorrow! We're excited to see her on the field..."
05
2:20 AM

HER PHONE
BUZZES NOW

Alex's phone buzzes. It's a confirmation email from you—sent automatically by the AI Email Agent (coming soon). She reads it, feels reassured, and goes back to browsing. Meanwhile, a reminder email is already scheduled for Friday. No one had to remember to send it.

06
Saturday, 11:15 AM

SHE FORGOT
TO SHOW UP

Saturday morning, Alex is at the grocery store. She completely forgot about the evaluation. You're at the field, see the missed appointment in your CRM, and mark it as "No-Show." That's it. One click. The system takes over from here—you don't have to think about what to do next.

NO-SHOW ALERT
Saturday, March 9 • 11:00 AM
AM
Alex Martinez
U9 Girls Soccer Evaluation
❌ Did not arrive
Status updated in CRM
→ Recovery sequence triggered
Recovery Sequence
1
No-Show Detected
Status updated in CRM
2
Outbound Call Scheduled
AI will call Alex automatically
3
Context Loaded
Original chat + profile data ready
07
Saturday, 11:16 AM

ONE CLICK
STARTS IT ALL

The moment you mark Alex as a no-show, the system springs into action. It remembers everything: the 2 AM phone call, her daughter's age and sport, her $180 budget. Recovery calls get scheduled automatically. Follow-up emails are queued. The entire recovery process starts—you don't have to think about it.

08
Monday, 3:45 PM

THE THIRD CALL
WORKS

Alex's phone rings. It's the third call from your AI. She's finally free—just picked up her daughter from school. She answers. The AI remembers their entire conversation from last week. "Hi Alex, I noticed we missed you on Saturday. Would you like to reschedule?" Alex says yes, picks a new time, and hangs up. The calendar updates automatically. No one had to do anything.

CONNECTED ✓
Outbound Call
Smart Retry #3 • Connected
AI: "Hi Alex, I noticed we missed you for the soccer evaluation on Saturday. Would you like to reschedule?"
Alex: "Yes! Can we do this Saturday instead?"
Evaluation Rescheduled
Saturday, March 16 • 2:00 PM
09
Saturday, 2:15 PM

SHE LOVES
THE PROGRAM

Alex shows up for the rescheduled evaluation. Her daughter does great. You mark it complete in your CRM. The moment you click "Complete," the system springs into action: post-evaluation follow-up emails get queued, the registration form is ready to send, and payment workflows begin. All happening automatically—you're just coaching on the field.

EVALUATION COMPLETE
Saturday, March 16 • 2:00 PM
U9 Girls Soccer
Alex Martinez
Post-evaluation sequence activated
Frontdesk Forms
Spring League Registration • Pre-filled from CRM
AI guiding through fields...
AI guiding through fields...
✓ Ready to send automatically
11
Saturday, 2:30 PM

HER PHONE BUZZES
ON THE WAY OUT

Alex just finished the evaluation. She's walking to her car when her phone buzzes. It's a registration form from Frontdesk Forms—already filled with her name, email, and the league she just evaluated for. The AI guides her through emergency contacts and medical information right on her phone. When she submits it, you're immediately notified. The payment process begins automatically—all without you lifting a finger.

Incoming Call
Answered • Recognized from CRM
Context Loaded
Evaluation completed • Registration submitted
AI
"I remember your evaluation! How can I help?"
Alex
"Question about practice schedule..."
12
Monday, 10:30 AM

SHE HAS
A Q

Alex is at work, thinking about the upcoming season. She has a question about practice schedules. She calls. The AI answers instantly, recognizes her from your CRM, remembers her evaluation and registration, and is ready to help—no hold time, no voicemail, no missed calls. Alex gets her answer in seconds.

13
March 15, 2024

ALEX PAYS
THE FEE

With all questions answered, Alex completes the payment. The system automatically sends welcome emails, practice schedules, and uniform info. Her daughter is officially registered.

REGISTRATION COMPLETE
U9 Girls Spring Soccer • $180
14
April 2, 2024 • 6:30 PM

SHE TEXTS
AT 6:30 PM

Season starts soon. Alex has questions: "What equipment does my daughter need?" "Where's the field located?" She texts the AI. It answers instantly with all the details she needs—no waiting, no phone calls, no searching through emails.

Text Conversation
Alex • Recognized from CRM
Alex
"Hi! What equipment does my daughter need?"
AI
"Hi Alex! Here's the equipment list: shin guards, cleats, water bottle. We provide the jersey and ball. [link]"
Alex
"Where's the field located?"
AI
"Johnson Park Field 3, 123 Main St. Parking is on the north side. See you Saturday!"
15
April 15, 2024 • 8:30 PM

THE SCHEDULE
CHANGED

A game time changed due to weather. It's 8:30 PM on a Sunday. Alex can call, text, or chat—whichever she prefers. The AI answers instantly, understands her question, checks the updated schedule, and confirms the new time. Alex doesn't have to wait for business hours or dig through emails. She just asks the question, and it's answered.

Alex's Options
CALL
Instant answer
CHAT
Quick & easy
TEXT
From anywhere
QUESTION ANSWERED
Saturday Game Rescheduled
New time: Saturday, 1:00 PM (was 10:00 AM)
17
May 5, 2024

TOURNAMENT
THIS SAT

There's a tournament this Saturday. Alex gets notified automatically—email, text, or both, your choice. The system sends league announcements, tournament schedules, weather updates, and team news. Parents stay informed without you sending individual messages. Everything happens automatically.

League Event
Sent to All Parents
EVENT
Spring Tournament
Saturday, May 10 • 9:00 AM • Johnson Park
ANNOUNCEMENT
Team Photos
Team photos will be taken before the tournament!
REMINDER
Uniform Pickup
Uniforms are ready for pickup at the main office
✓ All parents notified
No manual sending required
RE-REGISTERED
September 15, 2024
Alex Martinez
U10 Girls Fall Soccer • $180
✓ Registered for fall season
Same league, same great experience
Why she came back
"Always got quick answers to questions, smooth registration process, loved the communication"
18
September 15, 2024

SIX MONTHS LATER
SHE RE-REGISTERS

Six months later, Alex signs her daughter up for fall season. She had a great experience—questions were answered instantly, communication was seamless, and registration was smooth. The same AI that helped her find the league kept her informed all season. That's the full journey: inquiry to registration to returning parent.

FREQUENTLY ASKED
QUESTIONS

Everything you need to know about using Frontdesk for your sports league

Can it handle after-hours registration calls? +

Yes. The AI answers calls 24/7, qualifies interested families, checks roster availability, and completes registrations—all while you sleep. No more missed sign-ups from busy parents calling at 9 PM.

How does it handle schedule changes and cancellations? +

The AI handles practice and game reschedules automatically, collects all details (team name, player name, reason for change), and updates families immediately. Weather-related cancellations can be broadcast to entire rosters instantly.

Does it reduce tryout no-shows? +

Yes. The system automatically sends confirmation emails and reminder texts before tryouts and evaluations. When no-shows happen, it immediately calls to reschedule—recovering up to 40% of missed sessions.

Can it book tryouts directly into my calendar? +

Yes. Integrates with Google Calendar, Outlook, and most calendar systems. The AI checks real-time availability and books tryout slots instantly—no back-and-forth emails needed.

How does the registration process work? +

After inquiries, families automatically receive a registration link that's pre-filled with their info from the CRM. The AI guides them through waivers, medical forms, and payment. When submitted, you're notified immediately.

Does it work with my existing systems? +

Yes. Frontdesk integrates with most systems including TeamSnap, SportsEngine, LeagueApps, and others. All data syncs automatically—registrations, schedules, payments, and family communications.

Can it handle multiple age groups or programs? +

Absolutely. The AI knows all your programs, age divisions, roster spots, and pricing. It can route calls based on sport and age group, handle league-wide inquiries, and manage multiple seasons simultaneously.

What about last-minute changes and emergencies? +

The AI handles field closures and schedule changes 24/7, verifies family information, and can coordinate with coaches and facility staff. For urgent situations like weather emergencies, it immediately notifies your entire league.

How much does it cost? +

Pricing is based on your league size and call volume. Most organizations see ROI within the first season from increased registrations and reduced administrative time. Contact us for a custom quote.

GET STARTED WITH
FRONTDESK

Stop missing registrations at 2 AM. Start filling rosters while you sleep.

features

The AI Receptionist that Never Sleeps

Capture calls and appointments 24/7, even outside of business hours. Setup in minutes, keep your existing number.

AI Receptionist Tailored to your Business

Your AI Receptionist will understand everything about your business and services. This means that it can answer complex questions from callers easily.

AI Receptionist Sends Texts & Schedules Appointments’

Your AI phone receptionist can intelligently text the caller custom links during the conversation. For example, if the caller asks to schedule an appointment, the receptionist can text them your Calendly link.

Build and Tweak your AI Receptionist in Minutes

The simplest solution on the market. Create, purchase, and publish your AI Receptionist in just five minutes. You can even update your receptionist's knowledge base or greeting phrase anytime

Advanced Analytics with Your AI Receptionist

View  call transcripts, text history, and voicemails directly from your admin dashboard. Export phone numbers of callers for targeted promo.

Start For Free

Multiple Channels, One AI Receptionist

Voice

Answers calls 24/7 with a human-like voice.

Text

Reaches out via SMS and replies to incoming text messages.

Website Embeddables

Choose your size, color, and voice. Then, embed your receptionist in your website.

integrations

Seamless Integration with Leading Scheduling Tools

Supercharge your existing booking system with our AI virtual receptionist. No limits.

Proof & Results

Testimonials

CFO, Garman Homes
View Customer Story

"Since launching (Frontdesk) full time, we’ve fielded over 400 calls, qualified 80 leads, and helped us close over $800,000 in new home sales within just six weeks."

CEO, Trade Recalls
View Customer Story

"In the first five days using AI (Frontdesk) outbound program, Acura of Auburn generated $30,000 in new revenue; a record month for the dealership."

CEO, Provest Realty
View Customer Story

"We get about 400 calls a week, and before (Frontdesk) the phones rang all day long. Around 80% of callers hit zero, so someone was always stuck directing calls. Now only about 20% reach our operator. The phones are quiet, the team can focus, and both offices are much calmer."

Operations Manager, Clear Speech
View Customer Story

"(Frontdesk) ended up transforming our entire office. We went from a 20-kid waitlist to zero, we capture 100% of our referral opportunities, and we’re saving hours every single day."

Seattle Foot & Ankle Center

"(Frontdesk) has taken a huge weight off our practice. We no longer miss calls, and I don’t have to spend time managing an answering service. The AI handles everything reliably, and I can update it in real time. it’s like having a full-time receptionist without the time burden."