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Frontdesk

Outbound SMS Sequences

Automated Outbound SMS.

Enroll leads into multi-step SMS sequences that fire automatically based on CRM triggers. Add delays, conditions, and follow-ups, and let the AI handle replies.

Workflows/Outbound SMS Campaign
TRIGGER
New lead created

Source Salesforce

Jordan Reyes · Northwind
AI lead scoring

Update contact.lead_score

Score 87 · High intent
Field branch

Branch on lead_score

3 paths evaluated
Score ≥ 80
AI outbound call

Personalized · live context

Connected · 4m 12s
Book appointment

Transfer + calendar

Tue · 2:30 PM
Score 40–79
Send email

Template warm_intro

Opened · clicked
Run code

Call enrich_contact()

200 OK · 142ms
Score < 40
Create ticket

Assign to Nurture queue

Ticket #4821 · open
98%
Average Open Rate
3x
Higher Than Generic
1000+
Texts Per Hour
24/7
Always Available

How it works

From trigger to personalized reply.

01

CRM Trigger

Campaign condition met

02

Load Context

All CRM data loaded

03

Fill Variables

Each text personalized

04

Send & Reply

Messages sent and handled automatically

Capabilities

SMS that feels one-to-one.

Auto-Filled Variables

Every message is enriched with CRM fields so texts feel one-to-one, not generic.

Handles All Replies

The AI can manage reply volume instantly, from FAQs and bookings to opt-out handling.

AI Copywriter

Generate, refine, and test campaign copy that includes personalization tokens correctly.

Perfect Timing

Send based on service dates, renewal windows, follow-up gaps, and lifecycle events.

Segmented Campaigns

Target distinct cohorts by behavior, history, location, service type, or urgency signals.

Human Handoff

Escalate complex SMS threads to humans with conversation context preserved.

Core features

Every feature you need to run SMS at scale.

SMS Campaign Builder

Define your audience, message, and send time. The campaign runs automatically across your full contact list or any filtered segment.

Personalized Messages

Merge lead-specific fields. Name, last activity, booked service, into every text for higher response rates.

AI Reply Handling

When a contact replies, the AI reads the response and answers intelligently. Booking appointments, answering questions, or escalating to your team.

Opt-Out Management

Replies of "STOP" or "UNSUBSCRIBE" are detected automatically. The contact is marked opted-out and excluded from future sends.

Multi-Step Sequences

Build sequences that send multiple messages over days or weeks, each step triggers based on the contact's response or inactivity.

CRM-Triggered SMS

Fire a text automatically when a CRM event occurs. A new lead, an intake form submission, or a missed appointment.

Bulk SMS

Send a single message to an entire CRM segment. Filtered by tag, score, source, or any custom field.

SMS Templates

Build a library of approved message templates for common scenarios. Reuse them across campaigns without rewriting each time.

Response Analytics

Track delivery rate, open rate, reply rate, opt-out rate, and conversion per campaign.

Two-Way Inbox

Every reply lands in the shared Frontdesk inbox. Your team can jump into any conversation that needs a human touch.

Thousands of Businesses Grow with Frontdesk

Samson Properties testimonial preview
6,500
Agents supported 24/7
Samson Properties logo
6,500 agents get consistent coverage. After-hours and peak periods no longer mean unanswered lines.
Samson Properties Team
Elegant Comfort testimonial preview
55 hrs
Weekly calls eliminated
Elegant Comfort logo
We eliminated 37-55 hours of phone calls a week and gave that time back to the team.
Burkai Earl, Co-Owner
Z&A Management testimonial preview
~75%
Lower call handling cost
Z&A Management
We cut our cost by about 75% to achieve the same revenue, if not grow it even higher.
Aaron Neilsen, CEO
United Porté testimonial preview
1,600+
Calls handled monthly
United Porté logo
Our customers get instant answers about products, pricing, and availability even when our showroom is closed.
United Porté team
Clear Speech & Language testimonial preview
40+/week
Admin hours saved
Clear Speech & Language logo
It changed our front desk. Our team can finally focus on higher-value work.
Tiffany Hurd, Operations Manager
Zest Properties testimonial preview
5,000+
Monthly customer interactions
Zest Properties
What would normally take us all day to call through our delinquency list was done in five minutes.
Vanessa Smith, COO
Artisan Homes testimonial preview
35%
Leads captured after hours
Artisan Homes logo
We were missing calls after 5 PM every day. Now every inquiry gets a response.
Artisan Homes Team
Provest Realty testimonial preview
1,600+
Calls handled monthly
Provest Realty logo
The phones used to ring all day long. Now we can go an hour without hearing a landline ring.
Todd Dusenberry, Owner
Trade Recalls testimonial preview
$30K+
Generated in 5 days of outbound calls
Trade Recalls logo
We generated $30K+ in 5 days just making outbound calls with AI Frontdesk. The thing pays for itself in a week.
Trade Recalls Team
St. George Associates testimonial preview
600+
Student tenants supported
St. George Associates logo
It's saving us so much time, and we're not even using it to its fullest extent yet.
Nick, Leasing Department
Freak Brothers Pizza testimonial preview
100%
Order calls answered (up from 0%)
Freak Brothers Pizza
We literally never answered the phone. Now Frontdesk answers every single call.
Freak Brothers Team, Co-Owner
RealNY testimonial preview
100+
Calls handled per day
RealNY logo
AI Frontdesk gives every caller an immediate answer and creates the feeling that someone is always available.
Karen Delacruz, Marketing Coordinator

Don't take our word for it. See why thousands of operators have been sharing Frontdesk's AI Receptionists.

Customer story

What started as automation quickly evolved into a scalable business engine.

Trade Recalls Team|Automotive Recall Operations, Trade Recalls
Read the full story

Get started

Personalized SMS, at any scale.

Send the right message at the right time, the AI handles every reply.