Every empty class spot costs money. Every missed call is a lost enrollment. Frontdesk AI answers calls 24/7, books trial lessons, handles schedule questions, and enrolls students—all while your team sleeps.
For Swim Schools
Incoming Call...
Parent
"Hi, I'm looking for swim lessons for my 5-year-old. Do you have any openings?"
AI Receptionist
"Yes! We have beginner classes Tuesdays & Thursdays at 4 PM. Would you like to schedule a free trial lesson?"
✓ Trial Lesson Booked • Tuesday 4 PM
You're losing enrollments every day while parents call during lessons. Families reach out at night, no-shows waste your pool time, and your instructors can't keep up with the phone.
A parent searches for swim lessons at 9 PM, calls, and gets voicemail. By the time you call back the next afternoon, they've already enrolled their child with a competitor who answered immediately.
While you're teaching a lesson, five more calls come in. Trial class bookings, schedule questions, payment issues—you can't be on the pool deck and the phone at once. Parents get frustrated waiting, and you lose enrollments.
You reserve pool space, prep materials, and your instructor shows up. The family doesn't. You send one reminder text that gets ignored. That's it—they're gone. No second chance, no recovery, just wasted pool time and another empty slot.
One AI workforce that handles every touchpoint—from first inquiry to enrolled swimmer
Parents visit your swim school website at any hour. Frontdesk Chat answers instantly, qualifies leads, shows available classes, and books trial lessons—all without human intervention.
Every call is answered instantly—class inquiries, rescheduling requests, parent concerns. The AI understands context, creates support tickets, schedules make-up lessons, and escalates to humans only when needed.
When trial lessons no-show, Frontdesk Outbound automatically calls to reschedule. The AI references the original chat conversation, knows their child's age and skill level, and books a new trial—all while updating your CRM and calendar.
Every interaction—chat, call, trial lesson, registration—automatically creates and updates family profiles in your CRM. No manual data entry. No missed information. One complete view of every family and swimmer.
Orchestrate the entire parent journey across email, voice, SMS, and web. Automatically coordinate follow-ups, reminders, and nurturing sequences based on behavior and engagement.
Coming Soon: Automatically send personalized, context-aware emails at optimal times. Pre-trial confirmations, reminders, follow-ups, and nurturing sequences—all orchestrated by Marketing Automation.
Smart registration forms that pre-fill from CRM data and guide parents through completion. When forms are submitted, they automatically trigger outbound automation sequences for enrollment and class placement.
Live Demo
No sales pitch. Just our AI answering your call, answering questions, and trying to book you.
Get a complete AI team for your swim school. Each agent handles different tasks—answering calls, booking lessons, handling parent inquiries. They work together 24/7 to fill your class spots faster.
Answers every call instantly—no voicemail, no missed enrollments. Handles class inquiries, books trial lessons, and answers questions about swim programs automatically.
Qualifies parent leads, shows available class times and pricing, answers questions about swim levels and instructor qualifications instantly. Books trial lessons and captures contact info—all through your website chat, 24/7.
Sends personalized lesson confirmations, class start reminders, and follow-up emails automatically. Coordinates with Marketing Automation to send at the right time to keep families engaged.
Pre-fills registration forms from CRM data. Guides parents through swim level assessment and emergency contact information. Triggers automation workflows when registration is completed.
Automatically reaches out to families at the right time. Makes outbound calls to no-shows, sends personalized SMS follow-ups, and emails nurturing sequences. Coordinates all outbound channels to recover lost enrollments and keep families engaged.
Handles two-way SMS conversations with parents and current students. Sends lesson confirmations, class start reminders, and answers questions about available time slots via text—98% open rate.
Lets website visitors speak directly to your website about available classes. Click, talk, get answers about pricing, swim levels, and pool locations—no typing required. Perfect for mobile users browsing swim programs.
Automatically updates your Frontdesk CRM with every interaction. All your AI agents feed student and parent data in real-time—no manual imports, no data entry. Every call, text, and interaction is organized by student, class level, and enrollment status.
Parents don't submit tickets—they just call or text. Your AI recognizes facility issues (pool temperature, locker room problems, equipment needs, etc.), creates tickets, triages by urgency, and notifies the right facility staff automatically.
Watches every conversation and alerts you when it matters. If a parent was frustrated, if a facility issue was reported, if a trial lesson was booked—you know instantly.
Follow one parent from phone call to enrolled student—see how every system works together
Alex calls at 2 AM. The AI answers instantly—no voicemail, no missed call.
As Alex talks, the AI captures everything: name, phone, Level 2 class preference, $160 budget, March 15th start date, daughter's age. Saved to CRM automatically—no forms, no typing.
Alex says "Yes!" The AI checks your calendar, finds Saturday at 11 AM, and books it. Instant confirmation—no waiting.
The moment the trial lesson is booked, the system springs into action. Confirmation emails, reminder texts, follow-ups, and enrollment forms—all happening automatically.
Alex's phone buzzes. It's a confirmation email from you—sent automatically by the AI Email Agent (coming soon). She reads it, feels reassured, and goes back to browsing. Meanwhile, a reminder email is already scheduled for Friday. No one had to remember to send it.
Saturday morning, Alex is at the grocery store. She completely forgot about the trial lesson. You're at the pool, see the missed appointment in your CRM, and mark it as "No-Show." That's it. One click. The system takes over from here—you don't have to think about what to do next.
The moment you mark Alex as a no-show, the system springs into action. It remembers everything: the 2 AM phone call, her Level 2 search, her $160 budget, her daughter's age. Recovery calls get scheduled automatically. Follow-up emails are queued. The entire recovery process starts—you don't have to think about it.
Alex's phone rings. It's the third call from your AI. She's finally free—just finished her shift at work. She answers. The AI remembers their entire conversation from last week. "Hi Alex, I noticed we missed you on Saturday. Would you like to reschedule?" Alex says yes, picks a new time, and hangs up. The calendar updates automatically. No one had to do anything.
Alex shows up for the rescheduled trial lesson. Her daughter loves it. You mark it complete in your CRM. The moment you click "Complete," the system springs into action: post-lesson follow-up emails get queued, the enrollment form is ready to send, and registration workflows begin. All happening automatically—you're just teaching the lesson.
Alex just finished the trial lesson. She's walking to her car when her phone buzzes. It's an enrollment form from Frontdesk Forms—already filled with her name, email, and the class she just tried. The AI guides her through emergency contact and medical information right on her phone. When she submits it, you're immediately notified. The enrollment process begins automatically—all without you lifting a finger.
Alex is at work, thinking about her daughter's first class. She has a question about what to bring. She calls. The AI answers instantly, recognizes her from your CRM, remembers her trial lesson and enrollment, and is ready to help—no hold time, no voicemail, no missed calls. Alex gets her answer in seconds.
With all her questions answered, Alex's daughter starts Level 2 classes. The system automatically sends welcome emails, class schedules, and pool rules. She's officially enrolled.
Alex's daughter has been attending for a few weeks. She has questions: "Is there class during spring break?" "What time does the pool open on weekends?" She texts the AI. It answers instantly with all the details she needs—no waiting, no phone calls, no searching through emails.
Alex's work schedule changed. She needs to move to a different class time. It's 8:30 PM on a Sunday. She can call, text, or chat—whichever she prefers. The AI answers instantly, checks available spots, and reschedules her daughter for Thursday evenings. Alex doesn't have to wait for business hours or fill out forms. She just describes the need, and it's handled.
There's a family swim meet this Saturday. Alex gets notified automatically—email, text, or both, your choice. The system sends event announcements, schedule reminders, pool closure updates, and program news. Families stay informed without you sending individual messages. Everything happens automatically.
Six months later, Alex re-enrolls her daughter for the next session, moving up to Level 3. She had a great experience—questions were answered instantly, schedule changes were seamless, and her daughter loved the classes. The same AI that helped her find the program kept her happy as a customer. That's the full journey: prospect to enrolled student to retention.
Everything you need to know about using Frontdesk for your swim school
Yes. The AI answers calls 24/7, qualifies families, checks class availability, and books trial lessons—all while your team sleeps. No more missed enrollments at 2 AM.
The AI handles makeup lesson requests automatically, collects all details (student name, missed class date, preferred makeup times), and schedules them into available spots. Urgent requests can be escalated immediately.
Yes. The system automatically sends confirmation emails and reminder texts before trial lessons. When no-shows happen, it immediately calls to reschedule—recovering up to 40% of missed trials.
Yes. Integrates with Google Calendar, Outlook, and most calendar systems. The AI checks real-time availability and books trial lessons instantly—no back-and-forth emails needed.
After trial lessons, families automatically receive an enrollment form that's pre-filled with their info from the CRM. The AI guides them through swim level assessment and medical information. When submitted, you're notified immediately.
Yes. Frontdesk integrates with most systems including SwimTopia, IClassPro, Jackrabbit, and others. All data syncs automatically—student records, lessons, enrollments, and makeup requests.
Absolutely. The AI knows all your locations, class availability, instructor schedules, and skill levels. It can route calls based on location, handle multi-site inquiries, and manage multiple pools simultaneously.
The AI manages waitlists 24/7, notifies families when spots open up, and can fill cancellations instantly. For urgent class changes, it immediately contacts affected families with available alternatives.
Pricing is based on your class volume and call volume. Most swim schools see ROI within the first month from reduced no-shows and increased enrollment conversions. Contact us for a custom quote.
Stop missing enrollments at 2 AM. Start filling classes while you sleep.
Capture calls and appointments 24/7, even outside of business hours. Setup in minutes, keep your existing number.
Your AI Receptionist will understand everything about your business and services. This means that it can answer complex questions from callers easily.
Your AI phone receptionist can intelligently text the caller custom links during the conversation. For example, if the caller asks to schedule an appointment, the receptionist can text them your Calendly link.
The simplest solution on the market. Create, purchase, and publish your AI Receptionist in just five minutes. You can even update your receptionist's knowledge base or greeting phrase anytime
View call transcripts, text history, and voicemails directly from your admin dashboard. Export phone numbers of callers for targeted promo.
Answers calls 24/7 with a human-like voice.
Reaches out via SMS and replies to incoming text messages.
Choose your size, color, and voice. Then, embed your receptionist in your website.
Supercharge your existing booking system with our AI virtual receptionist. No limits.
"Since launching (Frontdesk) full time, we’ve fielded over 400 calls, qualified 80 leads, and helped us close over $800,000 in new home sales within just six weeks."
"In the first five days using AI (Frontdesk) outbound program, Acura of Auburn generated $30,000 in new revenue; a record month for the dealership."
"We get about 400 calls a week, and before (Frontdesk) the phones rang all day long. Around 80% of callers hit zero, so someone was always stuck directing calls. Now only about 20% reach our operator. The phones are quiet, the team can focus, and both offices are much calmer."
"(Frontdesk) ended up transforming our entire office. We went from a 20-kid waitlist to zero, we capture 100% of our referral opportunities, and we’re saving hours every single day."
"(Frontdesk) has taken a huge weight off our practice. We no longer miss calls, and I don’t have to spend time managing an answering service. The AI handles everything reliably, and I can update it in real time. it’s like having a full-time receptionist without the time burden."