1 Channel Spend
Customer Acquisition Cost
Total Spend: $2,500
Track every lead automatically.
Fix AttributionThe "Unknown" Lead Problem
"How did you hear about us?" is the most unreliable data point in marketing. Customers forget, or they say "online" which means nothing. Without accurate attribution, you are flying blind, potentially cutting the channel that actually drives sales.
This calculator shows your blended Customer Acquisition Cost (CAC). To lower it, you need to know which half of your marketing is working.
Data-Driven Marketing
Smart builders track leads by the entry point. Unique phone numbers for yard signs, unique QR codes for brochures, and UTM parameters for digital ads allow you to track the source automatically, without asking the client.
Automating Attribution
An AI Phone Receptionist can be assigned to different phone numbers. Call coming to Line A? That's a Zillow lead. Call to Line B? That's a Yard Sign lead. The AI tags the lead source in your CRM instantly, giving you perfect data on which channels are performing.
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