1 Monthly Metrics
Rent, Salaries, Software, Insurance
Net Profit Margin
Monthly Profit: $15,000
Cut overhead by replacing admin staff with AI.
Reduce Expenses NowThe "Profit Trap" in Real Estate
Many brokerages focus exclusively on GCI (Top Line), but die on the Net (Bottom Line). As you scale, overhead tends to creep up disproportionately—hiring more admins, renting larger offices, and paying for unused software.
This calculator helps you visualize your true margins. A healthy brokerage should aim for 15-20% net profit. If you are below 10%, you are in the danger zone. The fastest way to fix this is not just "selling more," but optimizing your fixed costs through automation.
Optimizing Your P&L with AI
Human labor is typically the largest line item on a brokerage's P&L. You need receptionists, ISAs, and assistants to manage the flow of information. However, much of this work—answering phones, qualifying leads, scheduling showings—is repetitive and automatable.
The AI Arbitrage
Replacing a $45,000/year receptionist with an AI Phone Receptionist (costing a fraction of that) instantly drops your fixed overhead and boosts your net margin. It's not about firing people; it's about repurposing your human talent for high-value tasks like closing deals and relationship building, while AI handles the grunt work.
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Tools to lower overhead and increase efficiency:
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