1 Project Economics
Interest, Insurance, Utilities, Tax.
Total Holding Cost
Margin Erosion: 0.5%
Sell faster by automating your lead follow-up.
Reduce Days on MarketTime is Money in Spec Building
Spec home builders operate on thin margins. Every day a completed home sits empty, you are paying interest, insurance, and taxes. This is "Margin Erosion." A home that looked profitable on paper can become a loss if it sits on the market for 6 months.
This simulator helps you visualize the cost of waiting. The solution to margin erosion is velocity. You need to sell the home before or immediately after completion.
Preselling to Protect Margins
The holy grail of spec building is the "Pre-Sale." Selling the home while it's still under construction eliminates carrying costs entirely. To do this, you need a robust lead generation and nurturing system that builds a waiting list of buyers.
Automating the Waiting List
Don't wait for the "For Sale" sign to go up. Use an SMS Texting Agent to capture interested buyers from a "Coming Soon" sign or Facebook ad. Nurture them with construction updates automatically. By the time the drywall is up, you should have a buyer locked in.
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