About This Calculator

Zillow Premier Agent leads are expensive. This tool calculates your Return on Investment (ROI) based on your "Speed to Lead." The biggest variable in converting internet leads isn't your script—it's your response time.

If you wait 30 minutes to call a Zillow lead, your conversion rate drops by over 80%. This calculator applies industry-standard conversion degradation curves to show you exactly how much money you are leaving on the table by not having an AI Receptionist.

"Internet leads have a shelf life of 5 minutes. After that, they are cold. You need to be faster than the speed of life."

The Truth About Internet Lead Conversion

Real estate agents spend billions annually on Zillow, Realtor.com, and PPC leads. Yet, the average conversion rate hovers around 1-3%. Why? Because the modern consumer expects an instant response. When a prospect inquires about a property, they are likely clicking on 3-4 other listings simultaneously. The agent who answers first wins.

The "Speed to Lead" Decay

According to an MIT study, the odds of contacting a lead decrease by 10x in the first hour. The odds of qualifying a lead drop by 6x in the first hour. If you are manually calling leads back "when you have a free moment," you are essentially burning your marketing budget. An AI Phone Receptionist ensures that every Zillow lead gets an immediate call or text, locking in that critical first contact.

🚀 The Frontdesk Product Suite

Automate your lead conversion with our suite of AI tools designed for high-performance agents:

📞

AI Phone Receptionist

Answers calls 24/7. When a Zillow lead calls, our AI answers instantly, qualifies them, and books a showing. No more missed opportunities.

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SMS Texting Agent

Lead came in via email? Our SMS Texting Agent instantly texts them: "Hi, I saw you asked about 123 Main St. When do you want to see it?"

🌐

AI Web Chatbot

Capture leads from your own website. Syncs with your CRM so you own the data, not Zillow.

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Growth Automations

Automatically nurture cold Zillow leads with Automated Outbound Calls until they are ready to buy.

Case Study: The 5-Minute Difference

Imagine two agents. Agent A gets a Zillow lead notification while at dinner. They wait 45 minutes to call back. By then, the lead has already spoken to Agent B, who uses Frontdesk's AI Receptionist. The AI answered instantly, qualified the buyer's financing, and booked a showing for the next day. Agent B gets the commission. Agent A gets the voicemail.

Frequently Asked Questions

Can AI really qualify a Zillow lead?

Yes. It can ask: "Are you working with an agent?", "What is your budget?", and "When are you looking to move?" before passing the lead to you.

Does it integrate with Zillow?

Yes. We can connect to your lead sources so that every new lead gets an instant outbound call or text from your AI.

Stop wasting your Zillow budget.

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Are Zillow Leads Worth It?

1 Your Spend

Estimated Monthly ROI