Garman Homes Case Study | Frontdesk AI
Case Study Written by Ben Holding

How Garman Homes Generated Over $800K in Home Sales in 1 Month Using Frontdesk

Discover how a relationship-first homebuilder turned AI into their top-performing sales force—booking appointments, qualifying leads, and closing deals around the clock.

95%
Resolution Rate
$800K
Home Sales in 1 Month
13%
Booking Rate
"Every lead is an opportunity to connect and build a relationship. But we weren't satisfied with the inconsistency or the experience our customers were receiving."
JK
Jake Kaplan
CFO, Garman Homes
Company
Garman Homes
Industry
Homebuilding
AI Name
Maya — AI-Powered Receptionist
Philosophy
"Relationship-first experience for every homebuyer"
24/7 call coverage
Automated lead qualification
CRM integration via HubSpot

Introduction

Garman Homes is a homebuilder known for delivering a relationship-first experience for every homebuyer. As the company expanded, their team struggled to manage the growing volume of inbound calls and leads while maintaining the personal attention each customer deserved.

In search of a scalable solution, Garman Homes partnered with Frontdesk AI to launch Maya, their AI-powered phone receptionist designed to engage, qualify, and book homebuyer appointments 24/7.

The Challenge

Garman Homes had relied on virtual sales ambassadors to manage inbound calls. When the team explored how technology could elevate the customer experience—especially after hours—they saw an opportunity to leverage AI.

The AI Solution

In early September, Garman Homes rolled out Maya as an after-hours assistant. Within days, her accuracy and professionalism impressed the team so much that she became the first line of defense for every call.

01
24/7 Call Coverage
Ensuring no lead was ever missed, even on weekends. Maya became the always-on receptionist that never takes a day off.
02
Automated Qualification
Maya identified real buyers vs. routine inquiries and flagged buyers to the sales team—separating high-intent leads from spam calls instantly.
03
CRM Integration
Syncing data with HubSpot via Zaps for seamless lead tracking. Every interaction was logged and routed to the right team member.
04
Smart Routing
Instantly creating warranty tickets and forwarding qualified leads to human sales ambassadors for personal follow-up.

The Results

In only one month, Maya completely transformed Garman Homes' sales operations.

400+
Total calls fielded
80
Qualified leads identified
10
Appointments booked
$800K+
In home sales from 2 closed deals

Beyond the Numbers

  • After-hours leads were captured instead of lost
  • Warranty requests were handled automatically and routed instantly
  • Sales ambassadors now focus on nurturing hot leads instead of filtering calls
  • Customers engage with Maya naturally—many not realizing she's AI
"Maya isn't just a receptionist. She's our sales force—and the brain of our customer experience."
JK
Jake Kaplan
CFO, Garman Homes

Featured in this story

JK
Jake Kaplan
CFO, Garman Homes

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