United Porte Case Study | Frontdesk AI
Case Study Written by Ben Holding

How United Porte Handles 1,600+ Calls a Month, Saves 80 Hours, and Captures More Leads with AI

Discover how one of North America's leading European door manufacturers replaced missed calls and misdirected transfers with an AI-powered front office.

1,600+
Calls Handled per Month by AI
~80 hrs
Saved Monthly on Inbound Calls
5–6K
Units Moved Monthly with AI Support
"What impressed me about Front Desk was the communication. They were so persistent following up. I like that. When somebody is so intense about something, that tells me how professional they are."
IC
Inti Cobb
Head of Sales & Partnerships, United Porte
Company
United Porte
Industry
Door Manufacturing & Distribution
Scale
Leading European door manufacturer in North America
Product Range
Doors (95%), kitchen solutions, vanities
Smart call routing
Automated lead capture
24/7 after-hours coverage

Introduction

United Porte is one of the leading European door manufacturers and distributors in North America. A fast-growing operation with a large sales team, a dedicated customer support function, and a product catalog spanning doors, kitchen solutions, and vanities. Ninety-five percent of the business is doors.

Leading sales and partnerships is Inti Cobb—a seasoned operator responsible not just for managing a high-volume sales team, but for expanding the company's strategic partnerships. As United Porte grew, Inti recognized that growth alone wasn't enough. The company needed smarter infrastructure to match its momentum.

The Challenge

Calls Piling Up
High inbound call volume was overwhelming the team. When lines got busy during the day, opportunities were quietly slipping through.
Misdirected Transfers
Customers were landing in the wrong departments. Sales was fielding support inquiries, and support was getting sales calls.
After-Hours Silence
Inquiries from all U.S. time zones, including California customers calling at 5 PM their time, were met with generic voicemail or silence.

The AI Solution

Inti and the United Porte team evaluated several options before landing on Frontdesk. What set Frontdesk apart wasn't just the technology—it was the team behind it.

01
Smart Call Routing
Directing customers to sales or customer support based on their need, eliminating the misdials and wrong-department transfers that were costing the team time. Customers now reliably reach the right department on the first try.
02
Lead Capture
Collecting structured, actionable prospect data from every inbound call—even after hours and during peak volume when human staff couldn't pick up. Next-day lead reports give Inti a structured summary of who called, where they're from, and what they need.
03
After-Hours Coverage
Ensuring callers from all U.S. time zones are never met with silence or a generic voicemail. Every call is handled professionally, 24/7.

The Results

1,600+
Calls handled by AI per month, freeing sales managers and support staff
80 hrs
Saved monthly based on avg. 3-minute handle time across 1,600+ calls
5–6K
Units moved monthly with AI-assisted lead routing and qualification
~0
Misdirected calls—customers now reach the right department on the first try
Daily
Next-day lead reports with structured summaries

Beyond the Numbers

The efficiency gains were expected. What surprised the team was how much cleaner the entire operation became.

Managers who used to spend time untangling misdirected calls now stay focused on their actual role. And when the next-day report lands in Inti's inbox, he doesn't have to guess who needs a follow-up—the data tells him exactly who to assign and why.

"You cannot bring a knife into a gunfight. Our experienced sales managers with the power of this AI reception, when we combine it together, we become a greater strength, a greater force."
IC
Inti Cobb
Head of Sales & Partnerships, United Porte

Featured in this story

IC
Inti Cobb
Head of Sales & Partnerships, United Porte

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