Why acquisition is so expensive
Each new resident carries marketing spend, leasing hours, application processing, unit turn, and the vacancy loss while the unit sits empty. Reducing vacancy days and lifting renewals both cut this cost.
Leasing fact sheet
Cost to acquire a new tenant
Acquiring a new resident costs $1,000 to $4,000 once you include marketing, leasing labor, turn costs, and vacancy loss, which is why retention and faster leasing have outsized financial impact.
The full price of replacing a resident.
By the numbers
$1-4K
total cost per new resident
Frontdesk model, 2026
$1,000+
typical unit turn cost
Industry turn data
4-5x
cost of acquisition vs renewal
Industry retention data
Never miss another tenant call
Frontdesk answers every call, text, and chat 24/7. It qualifies prospects, books tours, triages maintenance, and logs everything to your CRM. Built for property management.
Go deeper
Related property management facts
FAQ
More on cost to acquire a new tenant
Common follow-up questions property managers ask.
Contact supportRenew more residents and lease vacancies faster. Responsive 24/7 communication supports both.