An AI CRM uses artificial intelligence to do the work a traditional CRM leaves to your team: capturing what was said, extracting intent and fit, updating the record, and recommending the next action.
The difference is structural, not cosmetic. Bolting an AI feature onto a manual database still leaves reps doing data entry. An AI-native CRM treats every conversation as the source of truth.
In Frontdesk, this is handled automatically: the AI listens to every call, reads every text and email, and updates the record without anyone typing it in.