6,500
Agents supported 24/7
“6,500 agents get consistent coverage. After-hours and peak periods no longer mean unanswered lines.”
Samson Properties Team
Visual automation builder
Automation Sequences. Visual workflows, real results.
Build a multi-step lead nurture sequence in minutes. Watch each block fire, branch, update the CRM, and hand work to the right person automatically.
- Visual drag-and-drop workflow canvas
- Triggers from CRM events (new contact, field update, conditional)
- Call, SMS, email, delay, condition, and API steps
- Conditional branching with AND/OR logic
- Per-contact run history and execution trace
TRIGGER
New lead created
Jordan Reyes · Northwind
AI lead scoring
Score 87 · High intent
Field branch
3 paths evaluated
Score ≥ 80
AI outbound call
Connected · 4m 12sBook appointment
Tue · 2:30 PMScore 40–79
Send email
Opened · clickedRun code
200 OK · 142msScore < 40
Create ticket
Ticket #4821 · openCore features
Every step type, on one canvas.
Visual Workflow Canvas
Build sequences on a drag-and-pan canvas. Add steps between any two nodes, create branches, and see the full flow at a glance.
CRM-Event Triggers
Start a workflow when a contact is created, updated, or matches a conditional filter. Enrollment runs automatically as contacts qualify.
Automated Phone Calls
Add a Call step to have your AI agent call each contact with a configurable goal, greeting, and retry schedule.
SMS Steps
Send personalized text messages with CRM variable tokens, every contact gets a message that references their actual name, service, or status.
Email Steps
Send automated emails with a custom subject, body, sender, and recipient, all configured per step.
Delay Steps
Insert a wait between steps. Set the duration in minutes, hours, or days. The sequence resumes automatically when the delay expires.
Conditional Branches
Split a workflow into Yes and No paths based on any CRM field rule, each branch runs its own independent chain of steps.
Update Customer Step
Modify a contact's CRM fields mid-workflow. Change a status, score, or tag based on where they are in the sequence.
Enrollment Rules
Filter which contacts enter a workflow using AND/OR conditions on any CRM field. Broad or narrow. You control who qualifies.
Per-Contact Run History
See a step-by-step execution trace for every contact that entered a workflow. Know exactly what ran, when, and what the outcome was.
Workflow Versions
Every save creates a versioned snapshot. Restore any previous version of a workflow with one click.
Zapier and API Steps
Connect your workflow to external systems. Fire a Zapier trigger or send a direct API request as a step in any sequence. (Coming soon: Slack and custom code.)
How it works
Three steps from trigger to tracked execution.
01
Set your trigger and enrollment rules
Choose what causes a contact to enter the workflow. A new contact, a field update, or a conditional match, and define which contacts qualify.
02
Build your step sequence
Add call, SMS, email, delay, and condition steps on the visual canvas. Configure each one. Preview the full flow before activating.
03
Activate and track
Toggle the workflow on. Qualifying contacts enroll automatically. Monitor run history per contact from the Runs drawer.
Compare
Manual ops vs email tools vs Frontdesk.
| Capability | Manual ops | Email tools | Frontdesk |
|---|---|---|---|
| Visual workflow builder | — | Email only | ● |
| AI phone call steps | Ad hoc | — | ● |
| CRM conditional triggers | — | Limited | ● |
| Conditional branching | — | Limited | ● |
| Per-contact run trace | — | Aggregate only | ● |
| Workflow versioning | — | — | ● |
Thousands of Businesses Grow with Frontdesk
55 hrs
Weekly calls eliminated
“We eliminated 37-55 hours of phone calls a week and gave that time back to the team.”
Burkai Earl, Co-Owner
~75%
Lower call handling cost
Z&A Management
“We cut our cost by about 75% to achieve the same revenue, if not grow it even higher.”
Aaron Neilsen, CEO
1,600+
Calls handled monthly
“Our customers get instant answers about products, pricing, and availability even when our showroom is closed.”
United Porté team
40+/week
Admin hours saved
“It changed our front desk. Our team can finally focus on higher-value work.”
Tiffany Hurd, Operations Manager
5,000+
Monthly customer interactions
Zest Properties
“What would normally take us all day to call through our delinquency list was done in five minutes.”
Vanessa Smith, COO
35%
Leads captured after hours
“We were missing calls after 5 PM every day. Now every inquiry gets a response.”
Artisan Homes Team
1,600+
Calls handled monthly
“The phones used to ring all day long. Now we can go an hour without hearing a landline ring.”
Todd Dusenberry, Owner
$30K+
Generated in 5 days of outbound calls
“We generated $30K+ in 5 days just making outbound calls with AI Frontdesk. The thing pays for itself in a week.”
Trade Recalls Team
600+
Student tenants supported
“It's saving us so much time, and we're not even using it to its fullest extent yet.”
Nick, Leasing Department
100%
Order calls answered (up from 0%)
Freak Brothers Pizza
“We literally never answered the phone. Now Frontdesk answers every single call.”
Freak Brothers Team, Co-Owner
100+
Calls handled per day
“AI Frontdesk gives every caller an immediate answer and creates the feeling that someone is always available.”
Karen Delacruz, Marketing Coordinator
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Workflows that actually fire.
Build it in minutes. Per-contact trace shows you exactly what ran.