Agents supported 24/7
6,500
Read Case Study
“Now agents instead of calling again and again until someone picks up, their call is getting answered right away.”
- Samson Properties TeamAI and Code Automations. Custom logic and API calls inside any sequence.
Go beyond SMS and email. Add API requests, custom code blocks, Zapier triggers, and AI-powered steps to any automation sequence, every step is configurable, versioned, and runs per-contact.
- Send data to any external API mid-sequence
- Trigger Zapier workflows from inside a sequence
- Run custom code logic as a step
- Use AI (Ava) to assist with decisions in the flow
- Conditional branching on any CRM field
6,000+
Zapier apps
Any API
External integrations
Per contact
Execution trace
Versioned
Every save
AI and Code Automations
Workflows Powerful Enough for Engineers.
Drop in API requests, custom code blocks, Zapier triggers, and AI prompt steps directly inside your sequences. Build automation logic that no off-the-shelf tool can replicate.
Core features
API calls, code, and AI steps. Inside one sequence.
Advanced automation steps that run per-contact, with full CRM context, in the same visual canvas as your calls and emails.
API Request Step
Send a POST, GET, or PUT request to any external endpoint mid-sequence. Pass CRM variable tokens in the request body or headers. Use it to update your own systems, trigger webhooks, or sync to third-party platforms.
Custom Code Step
Write and run custom JavaScript as a step in the workflow. Handle complex logic, transform data, or call internal services that do not have a direct integration.
Zapier Integration Step
Trigger any Zapier zap from inside a sequence. Pass contact data as payload and let Zapier handle the downstream action across 6,000+ connected apps.
Ava AI Assistance Step
Let Ava, the AI, make a decision or take an action at a point in the sequence. Use AI judgment to personalize the next step based on contact context.
Conditional Branching
Split any workflow into Yes and No paths using AND/OR rules on CRM fields. Complex multi-branch logic with each branch running independently.
Update Customer Step
Modify CRM fields for the contact at any point in the sequence. Change a status, tag, score, or owner based on where they are in the workflow.
Workflow Versioning
Every save creates a versioned snapshot. Roll back to any prior version of a workflow without losing other work.
Per-Contact Execution Trace
See exactly which steps ran for each contact, when, and what the output was. Debug logic errors with a full run history.
Enrollment Conditions
Use AND/OR filter logic on any CRM field to control which contacts enter a workflow that uses advanced steps. Precision targeting before any API or code runs.
Combine with Any Step Type
API, code, and AI steps work alongside call, SMS, email, and delay steps in the same canvas. Build one unified sequence that handles everything.
How it works
Three steps from advanced step to verified execution.
01
Add an advanced step to your sequence
Inside the workflow builder, click Add Step and choose API Request, Code, Zapier, or Ava Assistance. Configure the step with your endpoint, code, or AI instructions.
02
Pass CRM data into the step
Use CRM variable tokens in API payloads, code inputs, or Zapier data, every step runs with full contact context.
03
Track every execution
The Runs drawer shows a per-contact trace of every step that ran, including API response codes and code output, so you can debug and verify.
Real customer wins, powered by Frontdesk. Explore stories from teams using AI to capture every lead and convert more conversations.
Weekly calls eliminated
55 hrs
Read Case Study
“Something that usually took us about 37 to 55 hours of phone calls a week. We eliminated that totally.”
- Burkai Earl, Co-Owner
New revenue in first month
$800K+
Read Case Study
“Every lead is an opportunity to connect and build a relationship. We needed consistency at scale.”
- Jake Kaplan, CFO
Calls handled monthly
1,600+
Read Case Study
“When we combine experienced managers with this AI reception, we become a greater force.”
- United Porté team
Admin hours saved
40+/week
Read Case Study
“We had communication breakdowns everywhere, between patients, referrals, and even our own team.”
- Tiffany Hurd, Operations Manager
Leads captured after hours
35%
Read Case Study
“For a lean team, this became real front-office infrastructure.”
- Artisan Homes Team
Calls handled monthly
1,600+
Read Case Study
“The phones were ringing off the hook all day. Frontdesk changed the entire work atmosphere.”
- Todd Dusenberry, Owner
ROI in first week
3,000%
Read Case Study
“What started as automation quickly evolved into a scalable business engine.”
- Trade Recalls Team
Student tenants supported
600+
Read Case Study
“It's proven to be actually exceptional. It's handling everything we want it to handle and there's possibility for it to handle more.”
- Nick, Leasing DepartmentAgents supported 24/7
6,500
Read Case Study
“Now agents instead of calling again and again until someone picks up, their call is getting answered right away.”
- Samson Properties TeamWeekly calls eliminated
55 hrs
Read Case Study
“Something that usually took us about 37 to 55 hours of phone calls a week. We eliminated that totally.”
- Burkai Earl, Co-OwnerNew revenue in first month
$800K+
Read Case Study
“Every lead is an opportunity to connect and build a relationship. We needed consistency at scale.”
- Jake Kaplan, CFOCalls handled monthly
1,600+
Read Case Study
“When we combine experienced managers with this AI reception, we become a greater force.”
- United Porté teamAdmin hours saved
40+/week
Read Case Study
“We had communication breakdowns everywhere, between patients, referrals, and even our own team.”
- Tiffany Hurd, Operations ManagerLeads captured after hours
35%
Read Case Study
“For a lean team, this became real front-office infrastructure.”
- Artisan Homes TeamCalls handled monthly
1,600+
Read Case Study
“The phones were ringing off the hook all day. Frontdesk changed the entire work atmosphere.”
- Todd Dusenberry, OwnerROI in first week
3,000%
Read Case Study
“What started as automation quickly evolved into a scalable business engine.”
- Trade Recalls TeamStudent tenants supported
600+
Read Case Study
“It's proven to be actually exceptional. It's handling everything we want it to handle and there's possibility for it to handle more.”
- Nick, Leasing DepartmentAgents supported 24/7
6,500
Read Case Study
“Now agents instead of calling again and again until someone picks up, their call is getting answered right away.”
- Samson Properties TeamWeekly calls eliminated
55 hrs
Read Case Study
“Something that usually took us about 37 to 55 hours of phone calls a week. We eliminated that totally.”
- Burkai Earl, Co-OwnerNew revenue in first month
$800K+
Read Case Study
“Every lead is an opportunity to connect and build a relationship. We needed consistency at scale.”
- Jake Kaplan, CFOCalls handled monthly
1,600+
Read Case Study
“When we combine experienced managers with this AI reception, we become a greater force.”
- United Porté teamAdmin hours saved
40+/week
Read Case Study
“We had communication breakdowns everywhere, between patients, referrals, and even our own team.”
- Tiffany Hurd, Operations ManagerLeads captured after hours
35%
Read Case Study
“For a lean team, this became real front-office infrastructure.”
- Artisan Homes TeamCalls handled monthly
1,600+
Read Case Study
“The phones were ringing off the hook all day. Frontdesk changed the entire work atmosphere.”
- Todd Dusenberry, OwnerROI in first week
3,000%
Read Case Study
“What started as automation quickly evolved into a scalable business engine.”
- Trade Recalls TeamStudent tenants supported
600+
Read Case Study
“It's proven to be actually exceptional. It's handling everything we want it to handle and there's possibility for it to handle more.”
- Nick, Leasing DepartmentDon't take our word for it. See why thousands of operators have been sharing Frontdesk's AI Receptionists.
Ready to extend
Add API, code, and AI steps to any sequence today.
Build advanced workflows that connect your CRM to any external system, every step runs per-contact, with full context, and a trace you can inspect.
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