6,500
Agents supported 24/7
“6,500 agents get consistent coverage. After-hours and peak periods no longer mean unanswered lines.”
Samson Properties Team
AI and Code Automations. Custom logic and API calls inside any sequence.
Go beyond SMS and email. Add API requests, custom code blocks, Zapier triggers, and AI-powered steps to any automation sequence, every step is configurable, versioned, and runs per-contact.
- Send data to any external API mid-sequence
- Trigger Zapier workflows from inside a sequence
- Run custom code logic as a step
- Use AI (Ava) to assist with decisions in the flow
- Conditional branching on any CRM field
6,000+
Zapier apps
Any API
External integrations
Per contact
Execution trace
Versioned
Every save
AI and Code Automations
Workflows Powerful Enough for Engineers.
Drop in API requests, custom code blocks, Zapier triggers, and AI prompt steps directly inside your sequences. Build automation logic that no off-the-shelf tool can replicate.
TRIGGER
New lead created
Jordan Reyes · Northwind
AI lead scoring
Score 87 · High intent
Field branch
3 paths evaluated
Score ≥ 80
AI outbound call
Connected · 4m 12sBook appointment
Tue · 2:30 PMScore 40–79
Send email
Opened · clickedRun code
200 OK · 142msScore < 40
Create ticket
Ticket #4821 · openCore features
API calls, code, and AI steps. Inside one sequence.
Advanced automation steps that run per-contact, with full CRM context, in the same visual canvas as your calls and emails.
API Request Step
Send a POST, GET, or PUT request to any external endpoint mid-sequence. Pass CRM variable tokens in the request body or headers. Use it to update your own systems, trigger webhooks, or sync to third-party platforms.
Custom Code Step
Write and run custom JavaScript as a step in the workflow. Handle complex logic, transform data, or call internal services that do not have a direct integration.
Zapier Integration Step
Trigger any Zapier zap from inside a sequence. Pass contact data as payload and let Zapier handle the downstream action across 6,000+ connected apps.
Ava AI Assistance Step
Let Ava, the AI, make a decision or take an action at a point in the sequence. Use AI judgment to personalize the next step based on contact context.
Conditional Branching
Split any workflow into Yes and No paths using AND/OR rules on CRM fields. Complex multi-branch logic with each branch running independently.
Update Customer Step
Modify CRM fields for the contact at any point in the sequence. Change a status, tag, score, or owner based on where they are in the workflow.
Workflow Versioning
Every save creates a versioned snapshot. Roll back to any prior version of a workflow without losing other work.
Per-Contact Execution Trace
See exactly which steps ran for each contact, when, and what the output was. Debug logic errors with a full run history.
Enrollment Conditions
Use AND/OR filter logic on any CRM field to control which contacts enter a workflow that uses advanced steps. Precision targeting before any API or code runs.
Combine with Any Step Type
API, code, and AI steps work alongside call, SMS, email, and delay steps in the same canvas. Build one unified sequence that handles everything.
How it works
Three steps from advanced step to verified execution.
01
Add an advanced step to your sequence
Inside the workflow builder, click Add Step and choose API Request, Code, Zapier, or Ava Assistance. Configure the step with your endpoint, code, or AI instructions.
02
Pass CRM data into the step
Use CRM variable tokens in API payloads, code inputs, or Zapier data, every step runs with full contact context.
03
Track every execution
The Runs drawer shows a per-contact trace of every step that ran, including API response codes and code output, so you can debug and verify.
Thousands of Businesses Grow with Frontdesk
55 hrs
Weekly calls eliminated
“We eliminated 37-55 hours of phone calls a week and gave that time back to the team.”
Burkai Earl, Co-Owner
~75%
Lower call handling cost
Z&A Management
“We cut our cost by about 75% to achieve the same revenue, if not grow it even higher.”
Aaron Neilsen, CEO
1,600+
Calls handled monthly
“Our customers get instant answers about products, pricing, and availability even when our showroom is closed.”
United Porté team
40+/week
Admin hours saved
“It changed our front desk. Our team can finally focus on higher-value work.”
Tiffany Hurd, Operations Manager
5,000+
Monthly customer interactions
Zest Properties
“What would normally take us all day to call through our delinquency list was done in five minutes.”
Vanessa Smith, COO
35%
Leads captured after hours
“We were missing calls after 5 PM every day. Now every inquiry gets a response.”
Artisan Homes Team
1,600+
Calls handled monthly
“The phones used to ring all day long. Now we can go an hour without hearing a landline ring.”
Todd Dusenberry, Owner
$30K+
Generated in 5 days of outbound calls
“We generated $30K+ in 5 days just making outbound calls with AI Frontdesk. The thing pays for itself in a week.”
Trade Recalls Team
600+
Student tenants supported
“It's saving us so much time, and we're not even using it to its fullest extent yet.”
Nick, Leasing Department
100%
Order calls answered (up from 0%)
Freak Brothers Pizza
“We literally never answered the phone. Now Frontdesk answers every single call.”
Freak Brothers Team, Co-Owner
100+
Calls handled per day
“AI Frontdesk gives every caller an immediate answer and creates the feeling that someone is always available.”
Karen Delacruz, Marketing Coordinator
Don't take our word for it. See why thousands of operators have been sharing Frontdesk's AI Receptionists.
Ready to extend
Add API, code, and AI steps to any sequence today.
Build advanced workflows that connect your CRM to any external system, every step runs per-contact, with full context, and a trace you can inspect.
No credit card requiredConnect any APIPer-contact traceCancel anytime