Lead scoring assigns a value to each lead based on fit (do they match your ideal customer) and intent (how ready are they to buy). Higher scores get worked first.
Static scoring uses form fields and demographics. It is easy to set up and quick to go stale, because it ignores what the lead actually said.
AI lead scoring reads real conversations across phone, SMS, and email to score on genuine intent and urgency. In Frontdesk, this is handled automatically: the AI listens to every call, reads every text and email, and updates the record without anyone typing it in.