A CRM (customer relationship management) system is the central record of every contact, conversation, and deal a business has. It replaces scattered spreadsheets, inboxes, and notebooks with one timeline per customer.
Traditional CRMs depend on your team typing information in after every call or email. That manual step is where most CRMs fall apart: records go stale, context gets lost, and reporting stops reflecting reality.
An AI CRM removes the data-entry step entirely. In Frontdesk, this is handled automatically: the AI listens to every call, reads every text and email, and updates the record without anyone typing it in.