Lead enrichment fills in the blanks on a contact record: company size, role, channel, and, most valuably, what the lead actually wants.
Most enrichment tools append firmographic data from third parties. They cannot tell you what the lead said on the phone yesterday.
Conversation-based enrichment captures intent, urgency, and outcome from the interaction itself. In Frontdesk, this is handled automatically: the AI listens to every call, reads every text and email, and updates the record without anyone typing it in.