POTS, or Plain Old Telephone Service, is the standard analog landline that has connected homes and businesses for decades. It runs over copper pairs on the public switched telephone network and carries one call per line.

Carriers are retiring POTS in favor of digital and VoIP service. Businesses still on copper are migrating because POTS costs more, lacks modern features, and is being phased out.

Frontdesk gives you a business number answered by an AI receptionist that picks up every call, qualifies the caller, books the appointment, and logs the whole conversation to your CRM.