Frontdesk
Financial fact sheet

Cost per lead in leasing

Apartment marketing typically costs $20 to $60 per lead, so failing to answer or follow up on leads you already paid for is one of the most expensive and avoidable leaks in the leasing funnel.

You already paid for the lead. Do not waste it.

By the numbers

$20-60

marketing cost per lead

Industry marketing data

30%

of paid leads never contacted

Frontdesk operator benchmark, 2026

24/7

capture that protects ad spend

Protect the spend you already made

Every unanswered lead is wasted marketing budget. Answering and following up on 100 percent of leads, day and night, maximizes return on existing ad spend before you spend a dollar more.

Never miss another tenant call

Frontdesk answers every call, text, and chat 24/7. It qualifies prospects, books tours, triages maintenance, and logs everything to your CRM. Built for property management.

FAQ

More on cost per lead in leasing

Common follow-up questions property managers ask.

Contact support

Convert more of the leads you already pay for by answering and following up on every one. AI ensures none are dropped.

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