The real cost is the wasted half
If you pay for 100 leads but only contact 50, your true cost per contacted lead doubles. Instant automated contact recovers the wasted half without spending another dollar on lead generation.
Lead Generation fact sheet
The cost of a real estate lead
Real estate leads cost anywhere from $20 to $200+ depending on the source and market, with portal and paid-search leads at the high end. Because half go uncontacted, the effective cost per contacted lead is often double the sticker price.
What you pay, and what you actually waste.
By the numbers
$20-200+
per lead by source
Industry data
2x
effective cost when half go uncontacted
$1,000s
monthly lead spend for active agents
Never miss another real estate lead
Frontdesk answers every call, text, and web inquiry 24/7. It qualifies buyers and sellers, books showings, and logs everything to your CRM. Built for agents and brokerages.
Go deeper
Related real estate facts
Contact a higher share of the leads you already buy. Automated first contact is cheaper than buying more volume.