Conversion follows response time
Portal leads look low-quality only because they are contacted slowly. The same leads convert several times better when an AI reaches them in seconds and books the appointment before a competitor calls.
Lead Generation fact sheet
Online real estate lead conversion
Online real estate leads convert at roughly 0.5 to 3 percent, far lower than referrals, mainly because most are never contacted fast enough. Agents who respond within minutes can lift portal-lead conversion several times over.
Low by default, fixable with speed.
By the numbers
0.5-3%
typical online lead conversion
Industry data
3x+
lift from sub-5-minute response
#1 factor
speed of first contact
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Related real estate facts
FAQ
More on online real estate lead conversion
Common follow-up questions operators ask.
Contact supportOnly if you contact them instantly. Slow follow-up is why most agents think portal leads do not work.