Why it dominates conversion
Prospects contact several agents and commit to whoever responds first. Speed to lead, achieved with instant automated response, is therefore the most important number in lead conversion.
Definitions fact sheet
What is speed to lead?
Speed to lead is how fast you respond to a new inquiry. In real estate it is the single biggest driver of conversion, because most prospects work with the first agent who responds, ideally within five minutes.
The metric that decides who wins the client.
By the numbers
5 min
target response window
#1
driver of conversion
first
responder usually wins
Never miss another real estate lead
Frontdesk answers every call, text, and web inquiry 24/7. It qualifies buyers and sellers, books showings, and logs everything to your CRM. Built for agents and brokerages.
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Related real estate facts
Under five minutes, every time. Automated response is the only reliable way to hit it 24/7.