Owner priority routing
Mark a contact VIP once and every future call, text, and ticket from them gets priority treatment automatically. Frontdesk runs it for residents and prospects.
Trigger
A VIP field on the contact is set to Yes, or a new ticket arrives from a VIP contact.
Built from
Why teams set this up
Your best customers wait in the same queue as everyone else because the system has no idea who they are.
Top accounts never wait in the general queue
Owners hear about VIP issues in seconds
Recognition without the customer repeating themselves
How the automation runs
Your largest retainer client texts about an invoice discrepancy at 4:50pm. The account director’s phone buzzes before the client puts theirs down. The ticket sits at the top of the VIP view with the full thread, and the reply goes out before end of day.
- 1CRM update
A teammate flags the contact as VIP
- 2Ticket field
New tickets from that contact land in the VIP view instead of the general queue
- 3Team notification
The account owner gets an instant text instead of a queue entry
- 4AI receptionist
When they call, the AI already knows who they are and skips the interrogation
- 5Conditional branch
Anything unresolved after one business day escalates on its own
How multifamily teams run it
Owner calls route differently than tenant calls, with the portfolio manager texted the moment a flagged owner reaches out.
Synced with your systems
Built from standard Frontdesk blocks
No custom development. Each step is a building block you can rearrange, retime, or extend, so this workflow can grow into the next one.
Retention journeys that include this workflow
This workflow is one step inside larger retention journeys that run the full customer lifecycle.
Customer retention
A resident with unresolved maintenance frustration receives manager outreach before deciding to move.
See the journey →Churn risk intervention
A resident with repeated work orders and negative sentiment receives a retention call and resolution plan.
See the journey →Renewal journey automation
A resident enters a 90, 60, 30, and 15-day renewal cadence with policy-aware offer handling.
See the journey →Common questions
How does the vip flag routing workflow start?
A VIP field on the contact is set to Yes, or a new ticket arrives from a VIP contact.
Which channels does this use?
This workflow runs over inbound voice. Each step can use the channel that fits the customer and the urgency.
Can my team stay in control of when it fires?
Yes. The trigger can be a field a person flips on a ticket or contact, so a human makes the decision and Frontdesk does the follow-through. Any step can also route to a teammate with the transcript and collected data.
Does it keep our records up to date?
Every call, text, and email in the workflow is logged against the contact and ticket, with transcripts attached. Frontdesk can also sync contacts and fields to your CRM.
What happens when a customer needs a human?
The workflow hands off with context: the right teammate gets the full history, the transcript, and the collected answers, so the customer never repeats themselves.
Which systems does this work with for multifamily businesses?
Frontdesk can work with Yardi, RealPage, Entrata, AppFolio, Buildium, ResMan, plus API and webhook connections for custom systems, so every conversation lands on the right record.
Thinking bigger than one workflow?
The customer journey library maps full lifecycle automations across activation, onboarding, retention, and growth.
Explore customer journeys →This workflow also runs for any industry.
See the all-industry version →More from ticket buttons and field automations
Add a field to any ticket and let flipping it run the work. Your team makes the decision, Frontdesk does the follow-through.
One-click deposit refund button
Add a Refund initiated field to support tickets. When your agent flips it to Yes, Frontdesk calls your payment processor, confirms with the customer, and closes the ticket.
Resident complaint escalation button
A Manager review field on tickets that, when flipped, briefs the right manager with the full history and tells the customer help is on the way.
Leasing and maintenance callback button
Flip a Callback requested field and Frontdesk dials the customer for you, retries on no answer, and logs the conversation back to the ticket.