Call masking connects two people through an intermediary number so neither sees the other's real phone number. Ride-share and delivery apps use it to protect drivers and customers.
Beyond privacy, masking lets a business track and record calls that happen between staff and customers, since every call routes through its own system.
Frontdesk gives you a business number answered by an AI receptionist that picks up every call, qualifies the caller, books the appointment, and logs the whole conversation to your CRM.