A2P 10DLC is the framework US carriers use for application-to-person messaging sent from standard 10-digit local numbers. Businesses register their brand and campaigns so automated texts are delivered reliably and not flagged as spam.
Any business texting customers from software, for confirmations, reminders, or marketing, needs 10DLC registration. It improves deliverability and keeps messaging compliant.
Frontdesk gives you a business number answered by an AI receptionist that picks up every call, qualifies the caller, books the appointment, and logs the whole conversation to your CRM.