Frontdesk
Leasing fact sheet

Leasing lead source breakdown

Most apartment leads originate from internet listing services and the property website, followed by referrals and drive-by traffic, and the majority of these leads arrive by phone or web form expecting an immediate response.

Where your next renter actually comes from.

By the numbers

55-65%

of leads from ILS and website

Industry leasing data

20%

from referrals and resident networks

Industry leasing data

70%

of leads expect a same-day reply

Frontdesk operator survey, 2026

Every source needs instant capture

It does not matter where the lead came from if no one answers. AI captures calls, web chats, and form fills from every source and responds immediately.

Never miss another tenant call

Frontdesk answers every call, text, and chat 24/7. It qualifies prospects, books tours, triages maintenance, and logs everything to your CRM. Built for property management.

FAQ

More on leasing lead source breakdown

Common follow-up questions property managers ask.

Contact support

Referrals convert highest, but ILS volume is largest. Fast response improves conversion across every source.

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