Renewals start with outreach
Renewals slip when outreach is late or inconsistent. AI runs proactive renewal campaigns by text and call, handles questions, and routes negotiations to staff.
Leasing fact sheet
Lease renewal rate benchmarks
A healthy lease renewal rate is 50 to 60 percent, with well-run properties exceeding 65 percent, and proactive renewal outreach plus responsive service are the biggest levers to push it higher.
Keeping a resident is far cheaper than finding one.
By the numbers
50-60%
typical renewal rate
NAA renewal data
65%+
best-in-class renewal rate
Industry data
4-5x
cheaper to renew than to acquire
Industry retention data
Never miss another tenant call
Frontdesk answers every call, text, and chat 24/7. It qualifies prospects, books tours, triages maintenance, and logs everything to your CRM. Built for property management.
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Related property management facts
FAQ
More on lease renewal rate benchmarks
Common follow-up questions property managers ask.
Contact supportTypically 90 days before lease end. AI can trigger and manage the sequence automatically.