Where leads leak
Leads leak at every stage: unanswered inquiries, tour no-shows, and application drop-off. Fast, consistent communication at each step, which AI provides, plugs the leaks.
Definitions fact sheet
What is lead-to-lease?
Lead-to-lease describes the full leasing funnel from initial inquiry through tour, application, and signed lease, and lead-to-lease conversion measures the share of leads that ultimately become residents.
The leasing funnel, defined.
By the numbers
4
stages: lead, tour, application, lease
5-10%
typical conversion
NAA benchmarks
speed
is the biggest lever
Never miss another tenant call
Frontdesk answers every call, text, and chat 24/7. It qualifies prospects, books tours, triages maintenance, and logs everything to your CRM. Built for property management.
Go deeper
Related property management facts
Conversion rate and speed-to-lead. Improving response speed lifts the whole funnel.