Trade Recalls Case Study | Frontdesk AI
Case Study Written by Ben Holding

How Trade Recalls Generated Over $30K in 5 Days Using Frontdesk

How AI-powered outbound campaigns turned vehicle recalls from a cost center into a $33K profit engine for auto dealerships.

89%
Resolution Rate
$33K
Revenue Generated in 5 Days
61%
Booking Rate
Company
Trade Recalls
Industry
Automotive Recall Management
Use Case
AI Outbound Campaigns
Personalized AI voice calls
Follow-up text messages
Real-time analytics tracking

Introduction

Trade Recalls assists auto dealerships in managing their recall processes more efficiently. They leverage Frontdesk's outbound campaigns to initiate AI-powered calls to customers, informing them of vehicle recalls and encouraging them to schedule necessary repairs.

The vehicle manufacturer pays the dealership for each customer who comes in for a repair—turning recall management into a direct revenue driver.

The Challenge

Prior to implementing Frontdesk, Trade Recalls predominantly utilized outdated communication strategies. The reliance on manual phone calls and generic mass text messages proved to be time-consuming, inconsistent, and frequently ineffectual—resulting in missed opportunities.

The AI Solution

Trade Recalls used Frontdesk to launch automated outbound campaigns for their dealership clients.

01
Personalized AI Voice Calls
Each call referenced the customer's specific vehicle and recall type—a level of personalization that built trust and drove action. Customers felt like they were speaking to a real service representative, not a script.
02
Automated Follow-Up Texts
Follow-up text messages with appointment links were sent automatically after each call, making it effortless for customers to schedule their repair.
03
Real-Time Campaign Tracking
With Frontdesk's analytics dashboard, Trade Recalls could see who answered, who booked immediately, who required a follow-up, and total dealership revenue generated per recall.

The Results

In just 5 days, the campaign called over 60 customers.

18
Customers responded and required repair
11
Directly booked (61% booking rate)
5
Transferred to service for complex cases
$33K
Revenue at $3K per completed repair

The Broader Impact

Before Frontdesk, recall outreach was an operational burden. Frontdesk flipped that equation—converting previously idle recall lists into immediate revenue opportunities.

Trade Recalls now plans to scale the same model across all partner dealerships, expanding into:

  • Proactive maintenance reminders
  • Lease renewal campaigns
  • Warranty extension outreach
"What began as a simple automation experiment has evolved into a scalable business engine."

Ready to turn recalls into revenue?

Join dealerships using My AI Front Desk for automated outbound campaigns that drive bookings and revenue.