How Trade Recalls Generated $33K in 5 Days
Personalized AI voice outreach plus SMS follow-up turned recall campaigns into a measured booking and revenue channel for dealership service lanes.
“What started as automation quickly evolved into a scalable business engine.”
Customer interview
Trade Recalls Testimonial
At a glance
Organization profile
Company
Trade Recalls
Industry
Automotive Recall Management
Location
Multiple regions
Highlights
- $33K attributed revenue in five days
- 61% booking rate
- Live campaign analytics
AI workforce
One workforce across the customer journey
Frontdesk connects the channels, systems, and repeatable workflows this team uses to serve customers and keep work moving.
Products deployed
- Automated Outbound Calls
- Outbound Sequences
- CRM
- SMS Texting Agent
- AI Calendar
Narrative
Challenge, deployment, and outcomes
Summary of what the customer faced, how Frontdesk was applied, and what they report measuring afterward.
Challenge
- Manual calls and generic blasts were inconsistent and hard to scale.
- Recall outreach consumed time but underperformed financially.
- Teams lacked immediate visibility into campaign outcomes.
Deployment
- Launched personalized AI voice outreach by vehicle and recall context.
- Automated follow-up SMS messages with direct booking pathways.
- Used real-time analytics to track answers, bookings, and revenue impact.
Outcomes
- Generated $33K in campaign-attributed revenue in 5 days.
- Improved booking conversion with personalized outbound experiences.
- Established a repeatable model for future dealership campaigns.
Full interview
Transcript
The complete interview is lightly edited for readability. Timestamps correspond to the video above.
So $30,000 from a beta product is crazy. We started with their beta program that they had. They just kind of deployed this outbound program and we were one of the first users. I think the first five days we were using this with a store, Acura of Auburn, out in Auburn, Massachusetts, they made $30,000 in revenue with that. To bring $30,000 of extra revenue to that Acura dealership, it set a record for them. It's the biggest month they ever did. It was just huge, huge win for everyone. The difference that we had was just amazing. With all these customers, I think we only called 60 people. And out of that, 10 people booked appointments and five transferred to our service department just because they wanted some more information about their recall. So it was just wildly successful and it was just results beyond what we thought it would be.
AI Frontdesk actually sent out a link to them all and they could schedule their appointment right through this link. So it just made it super easy for our customers and the feedback I got was just really good with this program. We just want to keep working with this company. We have about 1,400 independent dealers that we're going to start using products like these with. They also have an inbound product that helps these guys picking up phone calls. Instead of running around wearing a million hats, they can kind of get back to what makes them money and BAI can handle all these phone calls and these easy problems that they have.
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