Invest in keeping residents
The cheapest lease to sign is the one you renew. Proactive, responsive communication, which AI delivers consistently, is a direct driver of renewals.
Financial fact sheet
Renewal vs turnover cost
Renewing a resident is 4 to 5 times cheaper than replacing one once you count marketing, leasing labor, unit turn, and vacancy loss, making retention one of the highest-ROI activities in property management.
Retention is the cheapest growth there is.
By the numbers
4-5x
cheaper to renew than replace
Industry retention data
$1-4K
cost of each turnover
Frontdesk model, 2026
auto
renewal outreach AI sustains
Never miss another tenant call
Frontdesk answers every call, text, and chat 24/7. It qualifies prospects, books tours, triages maintenance, and logs everything to your CRM. Built for property management.
Go deeper
Related property management facts
Retention. Renewing residents avoids the full stack of turnover costs and is far cheaper than acquisition.