Real estate leads come primarily from referrals and repeat clients, online portals like Zillow and Realtor.com, social media, and the agent’s own website and sphere of influence. Referrals convert best, but online leads make up the largest volume.
Where the pipeline actually comes from.
By the numbers
~30%
of business from referrals/repeat
NAR
#1 volume
online portals and web leads
highest
conversion: referrals and sphere
Online portals generate the most leads but the lowest conversion, so speed of response matters most there. Referrals convert highest but are finite. Capturing every online lead instantly is how agents turn high-volume sources into closings.
Frontdesk answers every call, text, and web inquiry 24/7. It qualifies buyers and sellers, books showings, and logs everything to your CRM. Built for agents and brokerages.
Go deeper
Referrals and past-client sphere convert highest. Online portal leads pay off only when contacted fast.
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Launch Frontdesk in minutes, capture more leads, and automate repetitive front-office workflows from day one.
