Waitlist backfill calls for therapy practices
A cancellation triggers calls down your waitlist, in order, until the slot is filled. Total elapsed time: minutes. Frontdesk runs it for clients.
Trigger
An appointment is cancelled, opening a slot.
Built from
Why teams set this up
Cancelled slots expire in real time. By the time someone has a free moment to work the waitlist, the 2pm opening is the 2pm that already happened.
Cancelled slots refill in minutes
The waitlist works itself, in order
Same-day gaps stop leaking revenue
How the automation runs
A 2pm filling cancels at 11. The AI calls the first three people on the waitlist, the second one says yes, and the chair never sits empty. The receptionist learns about all of it from the updated calendar.
- 1Calendar
The cancellation frees a bookable slot
- 2CRM update
Contacts flagged as waitlisted for that service are pulled in order
- 3Outbound call
The AI calls the first match and offers the time
- 4Conditional branch
A pass or no answer moves to the next person automatically
- 5Calendar
The first yes takes the slot and gets instant confirmation
How therapy practices teams run it
A cancelled session calls the waitlist in order, filling the hour before it expires.
Synced with your systems
Built from standard Frontdesk blocks
No custom development. Each step is a building block you can rearrange, retime, or extend, so this workflow can grow into the next one.
Onboarding journeys that include this workflow
This workflow is one step inside larger onboarding journeys that run the full customer lifecycle.
Customer onboarding
Give each customer a clear, responsive onboarding journey across channels and internal teams.
See the journey →Welcome flow automation
Deliver the right welcome, expectations, resources, and human handoff at the right time.
See the journey →Account setup automation
Detect missing setup steps and provide contextual help before customers stall.
See the journey →Common questions
How does the waitlist backfill calls workflow start?
An appointment is cancelled, opening a slot.
Which channels does this use?
This workflow runs over outbound voice. Each step can use the channel that fits the customer and the urgency.
Can my team stay in control of when it fires?
Yes. The trigger can be a field a person flips on a ticket or contact, so a human makes the decision and Frontdesk does the follow-through. Any step can also route to a teammate with the transcript and collected data.
Does it keep our records up to date?
Every call, text, and email in the workflow is logged against the contact and ticket, with transcripts attached. Frontdesk can also sync contacts and fields to your CRM.
What happens when a customer needs a human?
The workflow hands off with context: the right teammate gets the full history, the transcript, and the collected answers, so the customer never repeats themselves.
Which systems does this work with for therapy practices businesses?
Frontdesk can work with HubSpot, Salesforce, Pipedrive, Google Calendar, Outlook, Webhooks, plus API and webhook connections for custom systems, so every conversation lands on the right record.
Thinking bigger than one workflow?
The customer journey library maps full lifecycle automations across activation, onboarding, retention, and growth.
Explore customer journeys →This workflow also runs for any industry.
See the all-industry version →More from scheduling and reminders
Fill the calendar, confirm it, and recover the slots that fall through.
Reminder cascade
Email three days out, text the day before, call the morning of. Each reminder can confirm, cancel, or rebook on the spot.
No-show recovery
Missed appointments trigger an immediate, graceful rebooking conversation instead of a quiet revenue hole.
Recurring service reminders
Six months after the last visit, the AI calls to book the next one. Recall becomes a field on the contact and a sequence that never forgets.