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Frontdesk

Waitlist backfill calls for clinics

A cancellation triggers calls down your waitlist, in order, until the slot is filled. Total elapsed time: minutes. Frontdesk runs it for patients.

Trigger

An appointment is cancelled, opening a slot.

Built from

CalendarCRM updateOutbound callConditional branch

Why teams set this up

Cancelled slots expire in real time. By the time someone has a free moment to work the waitlist, the 2pm opening is the 2pm that already happened.

Cancelled slots refill in minutes

The waitlist works itself, in order

Same-day gaps stop leaking revenue

How the automation runs

A 2pm filling cancels at 11. The AI calls the first three people on the waitlist, the second one says yes, and the chair never sits empty. The receptionist learns about all of it from the updated calendar.

  1. 1Calendar

    The cancellation frees a bookable slot

  2. 2CRM update

    Contacts flagged as waitlisted for that service are pulled in order

  3. 3Outbound call

    The AI calls the first match and offers the time

  4. 4Conditional branch

    A pass or no answer moves to the next person automatically

  5. 5Calendar

    The first yes takes the slot and gets instant confirmation

How clinics teams run it

Same-day cancellations refill from the waitlist before the gap reaches the schedule.

Synced with your systems

HubSpot
Salesforce
Pipedrive
Google Calendar
Outlook
Webhooks

Built from standard Frontdesk blocks

No custom development. Each step is a building block you can rearrange, retime, or extend, so this workflow can grow into the next one.

Common questions

How does the waitlist backfill calls workflow start?

An appointment is cancelled, opening a slot.

Which channels does this use?

This workflow runs over outbound voice. Each step can use the channel that fits the customer and the urgency.

Can my team stay in control of when it fires?

Yes. The trigger can be a field a person flips on a ticket or contact, so a human makes the decision and Frontdesk does the follow-through. Any step can also route to a teammate with the transcript and collected data.

Does it keep our records up to date?

Every call, text, and email in the workflow is logged against the contact and ticket, with transcripts attached. Frontdesk can also sync contacts and fields to your CRM.

What happens when a customer needs a human?

The workflow hands off with context: the right teammate gets the full history, the transcript, and the collected answers, so the customer never repeats themselves.

Which systems does this work with for clinics businesses?

Frontdesk can work with HubSpot, Salesforce, Pipedrive, Google Calendar, Outlook, Webhooks, plus API and webhook connections for custom systems, so every conversation lands on the right record.

Thinking bigger than one workflow?

The customer journey library maps full lifecycle automations across activation, onboarding, retention, and growth.

Explore customer journeys →

This workflow also runs for any industry.

See the all-industry version →

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