The levers that move retention
Retention rises with maintenance responsiveness, proactive communication, and timely renewal outreach. AI strengthens all three by being instantly available and consistent.
Definitions fact sheet
What is resident retention?
Resident retention is the practice of keeping current residents through lease renewals, measured as the percentage who renew, and it is far cheaper than acquiring new residents because it avoids turnover, vacancy, and marketing costs.
Keeping the residents you already have.
By the numbers
55-65%
healthy retention rate
NAA data
4-5x
cheaper than acquisition
Industry data
responsiveness
a top controllable driver
Never miss another tenant call
Frontdesk answers every call, text, and chat 24/7. It qualifies prospects, books tours, triages maintenance, and logs everything to your CRM. Built for property management.
Go deeper
Related property management facts
FAQ
More on what is resident retention?
Common follow-up questions property managers ask.
Contact supportRenewals avoid the full stack of turnover costs and are several times cheaper than acquiring new residents.