Frontdesk re-engages dormant prospects in your PMS or CRM — leads that went cold, ghosted after a tour, or never finished an application. Automated multi-channel reactivation cadences run at 7, 14, 30, 60, and 90 days, with personalized concession or floor-plan triggers to recover pipeline that legacy systems mark dead.
Built for multifamily operators sitting on thousands of dead leads in Yardi RentCafe, RealPage OneSite, Knock CRM, Entrata Core, AppFolio Realm-X, Buildium, and ResMan. Reactivates prospects originally sourced from Apartments.com, Zillow Rentals, Zumper, Rent.com, ApartmentList, HotPads, Realtor.com Rentals, and Craigslist across conventional, lease-up, build-to-rent, single-family rental (SFR), student housing, senior living, and affordable / LIHTC portfolios. A higher-touch alternative to EliseAI, Funnel, Zuma, Respage, Yardi Chat IQ, and Entrata ELI+ for the reactivation workflow.
0 / 14 / 30 / 60 / 90
Cadence
0–15%
Reactivation rate
Voice, SMS, email
Channels
0/7
Coverage
Works with every property management system
Yardi
Voyager, Breeze, RentCafe, Chat IQ
RealPage
OneSite, Knock CRM, AI Revenue Mgmt
Entrata
Core, Leasing AI / ELI+
AppFolio
Property Manager, Realm-X
Buildium
SMB property mgmt + HOA
ResMan
Multifamily, affordable, LIHTC
The Problem
Knock CRM, Funnel, Yardi RentCafe, and Entrata fill up with prospects who toured once, hit a friction point, and went dark. Those leads paid for ILS dollars on Apartments.com or Zillow Rentals — but never converted.
Leasing consultants are heads-down on today’s tours and applications. No one has time to go back and call leads from 30, 60, or 90 days ago. Dead leads stay dead.
A monthly "we miss you" email to the entire dormant pool gets unsubscribed at scale. Without personalization on floor plan, move-in timing, and concession eligibility, reactivation feels like spam.
How Frontdesk Works
Built for multifamily operators on Yardi, RealPage, Entrata, AppFolio, Buildium, ResMan — and every other major PMS.
+1 (415) 555-0142
Inbound · Zillow Rentals lead
AI Transcript
“Hi! I’d love to tour the 2-bedroom at Maple Heights. Any availability this Saturday?”
Frontdesk AI
“Yes! The 2BR at Maple Heights is $2,450/mo with a Feb 1 move-in. Saturday 11am or 2pm works for tours. Shall I book one?”
Frontdesk runs reactivation sequences at 7, 14, 30, 60, and 90 days post-dormancy — orchestrating outbound AI voice, SMS, email, and WhatsApp with concession or floor-plan triggers customized to the prospect.
Looking for a 2BR around $2,400, move-in mid-February. Do you allow pets?
We have a 2BR at $2,450/mo available Feb 15. Cats and dogs under 50 lbs welcome. What’s your move-in date?
Captured
Reactivation can also fire on triggers — a new concession launches, a floor plan opens up, rents change. Frontdesk knows which dormant prospects to wake up and which to leave alone.
More capabilities
Every reactivation message references the original inquiry — floor plan name, move-in date, pets, parking, budget. No generic "we miss you" blasts. Multilingual support in Spanish, Mandarin, Vietnamese, Tagalog, Portuguese, and 25+ more languages.
Track which reactivated leads tour, apply, and sign — by community, by source, by floor plan, by cadence. Spot which reactivation triggers move the needle and which leak budget.
Integrations
Frontdesk is PMS-agnostic and integrates bidirectionally with Yardi Voyager (7S and One), Yardi Breeze (and Breeze Premier), RentCafe CRM, RealPage OneSite (Leasing & Rents, Facilities, Affordable, Student), RealPage AI Revenue Management (AIRM / YieldStar), Knock CRM, Entrata Core, Entrata Leasing AI (ELI+), AppFolio Property Manager, AppFolio Realm-X copilot, AppFolio Investment Management, Buildium, ResMan, Rent Manager, MRI Software, DoorLoop, TenantCloud, RentVine, Funnel CRM, Property Meld, and ServiceFusion. Lead context, guest cards, work orders, payment notes, hardship flags, renewals, and tour bookings sync in real time — no manual data entry, no broken handoffs between systems.
Yardi
Voyager, Breeze, RentCafe, Chat IQ
RealPage
OneSite, Knock CRM, AI Revenue Mgmt
Entrata
Core, Leasing AI / ELI+
AppFolio
Property Manager, Realm-X
Buildium
SMB property mgmt + HOA
ResMan
Multifamily, affordable, LIHTC
Full integration coverage
Customer stories
Real property management and real estate operators using Frontdesk to handle thousands of calls per month — across leasing, maintenance, and resident support.
Who it's for
Multifamily REITs with 500K+ dormant leads across the portfolio
Lease-up communities mining dormant pipeline before opening
Stabilized communities running quarterly reactivation campaigns
Affordable / LIHTC properties reactivating voucher-eligible prospects
Student housing pre-leasing season reactivation pushes
Build-to-rent (BTR) portfolios mining prior-period inquiries
Senior living communities reactivating tour-only prospects
Conventional communities supplementing ILS spend with dormant-lead recovery
The journey
Every step syncs to Yardi, RealPage, Entrata, AppFolio, Buildium, or ResMan in real time.
Step 1
Inbound voice calls, outbound AI voice, SMS, WhatsApp, web chat, email, ILS lead forms (Apartments.com, Zillow Rentals, Zumper, Rent.com, ApartmentList, HotPads, Realtor.com Rentals), and walk-in inquiries are answered instantly with portfolio-aware context — across multifamily apartment communities, build-to-rent (BTR), single-family rental (SFR), student housing, senior living, and affordable / LIHTC properties.
Step 2
Guest cards, work orders, renewals, payment notes, hardship flags, and tour bookings flow into Yardi Voyager 7S, Yardi Breeze, RentCafe, RealPage OneSite, Knock CRM, Entrata Core, AppFolio Realm-X, Buildium, ResMan, Rent Manager, MRI Software, DoorLoop, TenantCloud, and Funnel CRM in real time. Calendar sync with Google Calendar, Microsoft Outlook, and PMS-native calendars. No double-entry.
Step 3
No-show recovery within 5 minutes, dormant-lead reactivation, 90/60/30/15-day renewal cadences, day-of-due rent reminders, tiered delinquency outreach, payment-plan negotiation, autopay enrollment, maintenance status updates, and Google review requests fire automatically — with the right cadence and channel per resident persona.
Step 4
Cross-property dashboards track speed-to-lead, tour-booked rate, tour-to-lease conversion, no-show rate, recovery rate, average maintenance SLA, emergency response time, renewal rate, delinquency reduction, payroll savings, and NOI impact — across every community. AI call scoring and QA flags replace mystery shopping.
Explore more
More from Tours & Conversion
Tour booking, reminders, no-show recovery, and dormant-lead reactivation.
Multifamily AI hub
Frontdesk runs leasing, residents, renewals, and collections — and integrates with every property management system multifamily operators use.
What this page covers
Topics, integrations, channels, property types, and workflows covered by AI Dormant Lead Reactivation.
FAQ
Frontdesk integrates with Yardi Voyager, Yardi Breeze, RentCafe, RealPage OneSite, Knock CRM, Entrata, AppFolio, Buildium, ResMan, Rent Manager, and MRI Software. Here's what multifamily operators ask most.
Contact supportEliseAI and Yardi Chat IQ are primarily SMS/chat tools. Frontdesk orchestrates outbound AI voice in addition to SMS, email, and WhatsApp — and ties reactivation to PMS triggers (new concession, new availability, pricing change) sourced from Yardi RentCafe, RealPage OneSite, Knock CRM, Entrata Core, AppFolio, Buildium, and ResMan.
Launch Frontdesk in minutes, capture more leads, and automate repetitive front-office workflows from day one.
