Your CRM has thousands of leads who toured, inquired, or applied — and then went cold. Frontdesk runs targeted re-engagement campaigns that wake them up: outbound voice + SMS that books tours from leads you already paid for.
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Coverage
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Avg response
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Languages
Voice, SMS, chat, email
Channels
Works with every property management system
Yardi
Voyager, Breeze, RentCafe, Chat IQ
RealPage
OneSite, Knock CRM, AI Revenue Mgmt
Entrata
Core, Leasing AI / ELI+
AppFolio
Property Manager, Realm-X
Buildium
SMB property mgmt + HOA
ResMan
Multifamily, affordable, LIHTC
The Problem
Leads that toured but didn't lease, inquired but didn't tour, or applied but didn't finish — they pile up in your PMS and nothing happens to them.
"We have units available" email blasts to old leads barely move the needle. Open rates under 15%, click rates under 2%, lease conversion negligible.
Asking leasing agents to call 500 old leads is a non-starter. They're busy with new ones.
A prospect who needed Jan 1 in October may now need Mar 1 — but no one's called to check. By the time they're ready, they've found another property.
How Frontdesk Works
Built for multifamily operators on Yardi, RealPage, Entrata, AppFolio, Buildium, ResMan — and every other major PMS.
+1 (415) 555-0142
Inbound · Zillow Rentals lead
AI Transcript
“Hi! I’d love to tour the 2-bedroom at Maple Heights. Any availability this Saturday?”
Frontdesk AI
“Yes! The 2BR at Maple Heights is $2,450/mo with a Feb 1 move-in. Saturday 11am or 2pm works for tours. Shall I book one?”
Frontdesk runs target-list outbound on dormant leads — calling, texting, and qualifying — to identify the ones who are now ready to lease.
Looking for a 2BR around $2,400, move-in mid-February. Do you allow pets?
We have a 2BR at $2,450/mo available Feb 15. Cats and dogs under 50 lbs welcome. What’s your move-in date?
Captured
Frontdesk reads your PMS, identifies the highest-likelihood reactivation segments, and prioritizes outreach accordingly.
More capabilities
Every reactivation call refreshes the prospect record — current move-in date, current budget, current floor plan interest — even when the prospect isn't ready to lease today.
Track how many cold leads were reactivated, how many toured, and how many leased — attributed back to the campaigns that worked.
Integrations
Frontdesk is PMS-agnostic and integrates bidirectionally with Yardi Voyager (7S and One), Yardi Breeze (and Breeze Premier), RentCafe CRM, RealPage OneSite (Leasing & Rents, Facilities, Affordable, Student), RealPage AI Revenue Management (AIRM / YieldStar), Knock CRM, Entrata Core, Entrata Leasing AI (ELI+), AppFolio Property Manager, AppFolio Realm-X copilot, AppFolio Investment Management, Buildium, ResMan, Rent Manager, MRI Software, DoorLoop, TenantCloud, RentVine, Funnel CRM, Property Meld, and ServiceFusion. Lead context, guest cards, work orders, payment notes, hardship flags, renewals, and tour bookings sync in real time — no manual data entry, no broken handoffs between systems.
Yardi
Voyager, Breeze, RentCafe, Chat IQ
RealPage
OneSite, Knock CRM, AI Revenue Mgmt
Entrata
Core, Leasing AI / ELI+
AppFolio
Property Manager, Realm-X
Buildium
SMB property mgmt + HOA
ResMan
Multifamily, affordable, LIHTC
Full integration coverage
Customer stories
Real property management and real estate operators using Frontdesk to handle thousands of calls per month — across leasing, maintenance, and resident support.
Who it's for
Communities with thousands of dormant leads in their PMS
Lease-ups winding down with pre-launch waitlist data
Operators trying to reduce dependency on paid lead sources
Portfolios with low CRM utilization
Properties needing to fill specific floor plans or unit types
The journey
Every step syncs to Yardi, RealPage, Entrata, AppFolio, Buildium, or ResMan in real time.
Step 1
Inbound voice calls, outbound AI voice, SMS, WhatsApp, web chat, email, ILS lead forms (Apartments.com, Zillow Rentals, Zumper, Rent.com, ApartmentList, HotPads, Realtor.com Rentals), and walk-in inquiries are answered instantly with portfolio-aware context — across multifamily apartment communities, build-to-rent (BTR), single-family rental (SFR), student housing, senior living, and affordable / LIHTC properties.
Step 2
Guest cards, work orders, renewals, payment notes, hardship flags, and tour bookings flow into Yardi Voyager 7S, Yardi Breeze, RentCafe, RealPage OneSite, Knock CRM, Entrata Core, AppFolio Realm-X, Buildium, ResMan, Rent Manager, MRI Software, DoorLoop, TenantCloud, and Funnel CRM in real time. Calendar sync with Google Calendar, Microsoft Outlook, and PMS-native calendars. No double-entry.
Step 3
No-show recovery within 5 minutes, dormant-lead reactivation, 90/60/30/15-day renewal cadences, day-of-due rent reminders, tiered delinquency outreach, payment-plan negotiation, autopay enrollment, maintenance status updates, and Google review requests fire automatically — with the right cadence and channel per resident persona.
Step 4
Cross-property dashboards track speed-to-lead, tour-booked rate, tour-to-lease conversion, no-show rate, recovery rate, average maintenance SLA, emergency response time, renewal rate, delinquency reduction, payroll savings, and NOI impact — across every community. AI call scoring and QA flags replace mystery shopping.
Explore more
More from Pain-Point How-To Pages
"How to stop missing leasing calls", "what happens when residents call about leaks at 11 PM", "how to automate rent delinquency follow-up" — answers to the exact questions buyers Google.
Multifamily AI hub
Frontdesk runs leasing, residents, renewals, and collections — and integrates with every property management system multifamily operators use.
What this page covers
Topics, integrations, channels, property types, and workflows covered by Reactivate cold leasing leads.
How to reactivate cold leasing leads, cold lead reactivation multifamily, AI re-engagement apartment leads, dormant CRM lead outreach, lead nurture multifamily, AI outbound on aged prospects.
FAQ
Frontdesk integrates with Yardi Voyager, Yardi Breeze, RentCafe, RealPage OneSite, Knock CRM, Entrata, AppFolio, Buildium, ResMan, Rent Manager, and MRI Software. Here's what multifamily operators ask most.
Contact supportLeads 30-180 days old typically see the highest reactivation rates. Beyond 180 days, rates drop but still beat new lead cost — usually 5-10% lease conversion vs new-lead 1-3%.
Launch Frontdesk in minutes, capture more leads, and automate repetitive front-office workflows from day one.
