Contact management is the core CRM job: one clean record per person, with their details, history, and every interaction in one place.
It breaks down when records are entered by hand, duplicated across tools, or left to go stale.
When records build themselves from real conversations, contact management stops being a maintenance chore. In Frontdesk, this is handled automatically: the AI listens to every call, reads every text and email, and updates the record without anyone typing it in.