Instant ILS lead callback
A form submission triggers a phone call in under a minute, while the lead is still on your website. Frontdesk runs it for residents and prospects.
Trigger
A website, ad, or embedded Frontdesk form is submitted.
Built from
Why teams set this up
A form fill is a hand raised right now. Most businesses call back tomorrow, and by tomorrow the lead has signed with whoever called first.
First contact in under a minute
Booked appointments instead of phone tag
Every form answer saved to the CRM
How the automation runs
A visitor submits the estimate form at 8:42pm. At 8:43 their phone rings, the AI confirms the project scope, and a Saturday site visit is on the calendar by 8:46. The competitor they also submitted to calls Tuesday.
- 1Web form
The submission lands with every field mapped to the contact record
- 2Outbound call
The AI calls the lead back while the page is still open
- 3Calendar
Qualified leads book straight into your calendar on that call
- 4Conditional branch
No answer falls back to an immediate text and a retry schedule
- 5CRM update
Qualification answers save as structured fields on the contact
How multifamily teams run it
ILS and website inquiries get called back within the minute and guided to a booked tour while interest is hot.
Synced with your systems
Built from standard Frontdesk blocks
No custom development. Each step is a building block you can rearrange, retime, or extend, so this workflow can grow into the next one.
Activation journeys that include this workflow
This workflow is one step inside larger activation journeys that run the full customer lifecycle.
Customer activation
A new rental lead gets qualified, matched to available units, and guided from first inquiry to a booked tour.
See the journey →Lead-to-demo activation
An ILS lead receives an immediate response and books a property tour before contacting another community.
See the journey →Trial user activation
A prospect who created a renter profile but stopped before applying gets help finishing the next step.
See the journey →Common questions
How does the instant form callback workflow start?
A website, ad, or embedded Frontdesk form is submitted.
Which channels does this use?
This workflow runs over web forms, outbound voice. Each step can use the channel that fits the customer and the urgency.
Can my team stay in control of when it fires?
Yes. The trigger can be a field a person flips on a ticket or contact, so a human makes the decision and Frontdesk does the follow-through. Any step can also route to a teammate with the transcript and collected data.
Does it keep our records up to date?
Every call, text, and email in the workflow is logged against the contact and ticket, with transcripts attached. Frontdesk can also sync contacts and fields to your CRM.
What happens when a customer needs a human?
The workflow hands off with context: the right teammate gets the full history, the transcript, and the collected answers, so the customer never repeats themselves.
Which systems does this work with for multifamily businesses?
Frontdesk can work with Yardi, RealPage, Entrata, AppFolio, Buildium, ResMan, plus API and webhook connections for custom systems, so every conversation lands on the right record.
Thinking bigger than one workflow?
The customer journey library maps full lifecycle automations across activation, onboarding, retention, and growth.
Explore customer journeys →This workflow also runs for any industry.
See the all-industry version →More from speed to lead
Reach new leads while they are still on your website, and follow up like your best rep every time.
Web chat to booked tour
The website chat answers real questions from your knowledge base and converts visitors into booked appointments without a form in sight.
New guest card welcome sequence
Every new contact gets the same disciplined first 48 hours: an immediate text, a call within the hour, an email recap, and a booked next step.
Quote follow-up sequence
Sent quotes stop dying in inboxes. A timed cadence of texts and calls runs until the customer decides, one way or the other.