Unified communications (UC) ties together the channels a business uses to talk: voice, SMS, video, voicemail, and chat. The goal is one continuous experience where context carries from a call to a text to an email.
Delivered from the cloud, UC becomes UCaaS. Either way, the value is continuity: the customer never has to repeat themselves as the conversation moves between channels.
Frontdesk unifies every channel into one timeline per contact, so the conversation never restarts.