Lead Scoring: Prioritize Your Highest-Intent Leads Automatically
Frontdesk scores leads based on call outcome, chat intent, form answers, and engagement across all channels. Your team sees which contacts are most likely to convert before making a single call.
How It Works
Lead scores are assigned automatically based on interaction signals — call outcomes, intake form answers, chat qualification stage, and channel engagement. View scores on the contact list and sort by highest-intent leads.
- Auto-scored based on interaction signals
- Call outcome weight in scoring
- Chat qualification stage weight
- Form answer weight
- Visible score on contact list
- Sort contact list by lead score
- Filter high-score leads for follow-up campaigns
Who Uses This
Sales teams with high inbound volume
Sort your lead list by score every morning and call the top 20 before working through the rest.
Marketing campaigns
Export high-score leads to a targeted email or SMS campaign without manually reviewing every contact.
Franchise operations
Identify which leads are worth routing to a senior salesperson vs. a self-serve flow.
Frequently Asked Questions
How is the lead score calculated?
Scores are based on call outcome (booked, interested, transferred), chat qualification stage reached, intake form completion, and recency of engagement.
Can I override a lead score manually?
Yes. Edit the score on any individual contact record.