SMS Analytics: Track Delivery, Reply Rate, and Opt-Out Rate by Campaign
See delivery rate, reply rate, opt-out rate, and conversion rate for every outbound SMS campaign. Identify which sequences and messages drive the highest engagement.
How It Works
Open the SMS Analytics tab. Select a campaign or sequence. View delivery, reply, opt-out, and conversion metrics by step and in aggregate. Compare campaigns to identify top performers.
- Delivery rate per campaign
- Reply rate per sequence step
- Opt-out rate trend
- Conversion rate tracking
- Per-step analytics
- Date range filtering
- CSV export
Who Uses This
Campaign optimization
Identify which step in a sequence has the highest drop-off and rewrite the message.
A/B comparison
Compare reply rates between two sequences with different messaging to find the higher performer.
Compliance reporting
Export opt-out data for compliance audits.
Frequently Asked Questions
Can I compare analytics across multiple campaigns?
Yes. View aggregate metrics across campaigns and drill down into individual sequences.
Is conversion tracking automatic?
Conversion tracking is based on outcomes — replies, bookings, and positive intent classifications.