Frontdesk runs multi-channel reactivation campaigns against the thousands of dormant ILS leads, aged guest cards, and tour-cancelled prospects sitting in Yardi, RealPage, Entrata, AppFolio, Buildium, and ResMan — using voice, SMS, and email together to surface the 5–10% who are still actively renter-shopping.
A dedicated cold-lead reactivation engine for multifamily apartment portfolios, BTR, SFR, student housing, senior living, and affordable / LIHTC. Frontdesk works against every dormant lead from Apartments.com, Zillow Rentals, Zumper, Rent.com, ApartmentList, HotPads, Realtor.com Rentals, Trulia, and PadMapper — and writes results back to Yardi Voyager 7S, Yardi Breeze, RentCafe, RealPage OneSite, Knock CRM, Entrata Core, AppFolio Realm-X, Buildium, ResMan, Rent Manager, and Funnel CRM. Replaces manual call-down lists, outsourced BDR firms, and the limited reactivation features of EliseAI, Zuma, Respage, Funnel Leasing, BetterBot, and LeaseHawk.
0-10%
Reactivation rate
Voice + SMS + email
Channels
Real-time
PMS writeback
0+
Languages
Works with every property management system
Yardi
Voyager, Breeze, RentCafe, Chat IQ
RealPage
OneSite, Knock CRM, AI Revenue Mgmt
Entrata
Core, Leasing AI / ELI+
AppFolio
Property Manager, Realm-X
Buildium
SMB property mgmt + HOA
ResMan
Multifamily, affordable, LIHTC
The Problem
Apartments.com, Zillow Rentals, Zumper, and ApartmentList send hundreds of leads per month. Most communities respond once, then never again. The dormant pile grows quarter after quarter.
Leasing teams promise to "work the aged list this afternoon" — and it never happens because every minute is consumed by inbound, tours, and applications.
Email-only or SMS-only reactivation maxes out at 1–2%. Multi-channel sequencing (voice + SMS + email with smart timing) routinely hits 5–10%.
Even when reactivation campaigns happen, the outcome rarely updates the Yardi or RealPage guest card. Tomorrow’s leasing consultant calls the same dormant lead with no context.
How Frontdesk Works
Built for multifamily operators on Yardi, RealPage, Entrata, AppFolio, Buildium, ResMan — and every other major PMS.
+1 (415) 555-0142
Inbound · Zillow Rentals lead
AI Transcript
“Hi! I’d love to tour the 2-bedroom at Maple Heights. Any availability this Saturday?”
Frontdesk AI
“Yes! The 2BR at Maple Heights is $2,450/mo with a Feb 1 move-in. Saturday 11am or 2pm works for tours. Shall I book one?”
Build a reactivation cohort from any segment in Yardi, RealPage, Entrata, AppFolio, Buildium, or ResMan: lead source, age, budget, floor plan, last-contact date, qualification stage, or any custom field.
Looking for a 2BR around $2,400, move-in mid-February. Do you allow pets?
We have a 2BR at $2,450/mo available Feb 15. Cats and dogs under 50 lbs welcome. What’s your move-in date?
Captured
Voice, SMS, and email together — sequenced with smart timing so contact rate is maximized without irritating renters. Local-presence dialing, two-way SMS, and personalized email all sequenced per cohort.
More capabilities
When a dormant lead replies "Yes I’m still looking," Frontdesk re-qualifies on the spot, checks live availability, and books a tour — without a human handoff.
Every conversation outcome updates the Yardi, RealPage, Entrata, AppFolio, Buildium, or ResMan guest card — with full transcript, qualification fields, tour booking, and disposition.
Integrations
Frontdesk is PMS-agnostic and integrates bidirectionally with Yardi Voyager (7S and One), Yardi Breeze (and Breeze Premier), RentCafe CRM, RealPage OneSite (Leasing & Rents, Facilities, Affordable, Student), RealPage AI Revenue Management (AIRM / YieldStar), Knock CRM, Entrata Core, Entrata Leasing AI (ELI+), AppFolio Property Manager, AppFolio Realm-X copilot, AppFolio Investment Management, Buildium, ResMan, Rent Manager, MRI Software, DoorLoop, TenantCloud, RentVine, Funnel CRM, Property Meld, and ServiceFusion. Lead context, guest cards, work orders, payment notes, hardship flags, renewals, and tour bookings sync in real time — no manual data entry, no broken handoffs between systems.
Yardi
Voyager, Breeze, RentCafe, Chat IQ
RealPage
OneSite, Knock CRM, AI Revenue Mgmt
Entrata
Core, Leasing AI / ELI+
AppFolio
Property Manager, Realm-X
Buildium
SMB property mgmt + HOA
ResMan
Multifamily, affordable, LIHTC
Full integration coverage
Customer stories
Real property management and real estate operators using Frontdesk to handle thousands of calls per month — across leasing, maintenance, and resident support.
Who it's for
Lease-up properties reactivating Apartments.com and Zillow Rentals lead piles
Stabilized communities working aged Knock CRM and Funnel CRM cohorts
REITs running portfolio-wide reactivation against dormant Yardi or RealPage leads
BTR and SFR operators reactivating across multiple markets
Student housing pre-leasing season aged-lead blitzes
Senior living waitlist re-engagement
Affordable / LIHTC waitlist re-verification campaigns
Post-concession-launch reactivation against dormant cohorts
The journey
Every step syncs to Yardi, RealPage, Entrata, AppFolio, Buildium, or ResMan in real time.
Step 1
Inbound voice calls, outbound AI voice, SMS, WhatsApp, web chat, email, ILS lead forms (Apartments.com, Zillow Rentals, Zumper, Rent.com, ApartmentList, HotPads, Realtor.com Rentals), and walk-in inquiries are answered instantly with portfolio-aware context — across multifamily apartment communities, build-to-rent (BTR), single-family rental (SFR), student housing, senior living, and affordable / LIHTC properties.
Step 2
Guest cards, work orders, renewals, payment notes, hardship flags, and tour bookings flow into Yardi Voyager 7S, Yardi Breeze, RentCafe, RealPage OneSite, Knock CRM, Entrata Core, AppFolio Realm-X, Buildium, ResMan, Rent Manager, MRI Software, DoorLoop, TenantCloud, and Funnel CRM in real time. Calendar sync with Google Calendar, Microsoft Outlook, and PMS-native calendars. No double-entry.
Step 3
No-show recovery within 5 minutes, dormant-lead reactivation, 90/60/30/15-day renewal cadences, day-of-due rent reminders, tiered delinquency outreach, payment-plan negotiation, autopay enrollment, maintenance status updates, and Google review requests fire automatically — with the right cadence and channel per resident persona.
Step 4
Cross-property dashboards track speed-to-lead, tour-booked rate, tour-to-lease conversion, no-show rate, recovery rate, average maintenance SLA, emergency response time, renewal rate, delinquency reduction, payroll savings, and NOI impact — across every community. AI call scoring and QA flags replace mystery shopping.
Explore more
More from Outbound Marketing
Outbound voice and SMS campaigns for lead reactivation, concessions, and pre-leasing.
Multifamily AI hub
Frontdesk runs leasing, residents, renewals, and collections — and integrates with every property management system multifamily operators use.
What this page covers
Topics, integrations, channels, property types, and workflows covered by AI Cold Lead Reactivation Campaigns.
FAQ
Frontdesk integrates with Yardi Voyager, Yardi Breeze, RentCafe, RealPage OneSite, Knock CRM, Entrata, AppFolio, Buildium, ResMan, Rent Manager, and MRI Software. Here's what multifamily operators ask most.
Contact supportMost platforms run single-channel SMS reactivation or rely on inbound-only conversation. Frontdesk orchestrates voice + SMS + email together with smart timing, runs the conversation autonomously to qualification and tour booking, and writes back to Yardi, RealPage, Entrata, AppFolio, Buildium, and ResMan with full transcript and attribution.
Launch Frontdesk in minutes, capture more leads, and automate repetitive front-office workflows from day one.
