Frontdesk runs every outbound SMS program a multifamily marketing team wishes they had time for: lead reactivation, no-show recovery, concession announcements, renewal nurture, autopay enrollment, and resident events — with two-way conversation, multilingual coverage, and direct writeback to Yardi, RealPage, Entrata, AppFolio, Buildium, and ResMan.
A two-way AI SMS platform purpose-built for multifamily apartment operators, REITs, BTR and SFR portfolios, student housing, senior living, and affordable / LIHTC properties. Frontdesk handles SMS reactivation of aged leads from Apartments.com, Zillow Rentals, Zumper, Rent.com, ApartmentList, HotPads, and Realtor.com Rentals — with real conversations that qualify renters, book tours, and sync guest cards bidirectionally with Yardi Voyager 7S, Yardi Breeze, RentCafe, RealPage OneSite, Knock CRM, Entrata Core, AppFolio Realm-X, Buildium, ResMan, Rent Manager, MRI Software, DoorLoop, and Funnel CRM. Replaces blast-SMS tools and the SMS modules of EliseAI, Zuma, Respage, Funnel Leasing, and BetterBot.
< 0s
SMS reply time
0+
Languages
TCPA + 0DLC
Compliance
Bidirectional
PMS sync
Works with every property management system
Yardi
Voyager, Breeze, RentCafe, Chat IQ
RealPage
OneSite, Knock CRM, AI Revenue Mgmt
Entrata
Core, Leasing AI / ELI+
AppFolio
Property Manager, Realm-X
Buildium
SMB property mgmt + HOA
ResMan
Multifamily, affordable, LIHTC
The Problem
Bulk SMS platforms send messages but can’t hold a conversation. When a prospect replies "Is the 2-bed still available for July 1?" the system drops the thread or alerts a leasing consultant who responds the next morning.
Leads from Apartments.com, Zillow Rentals, Zumper, and ApartmentList sit in Yardi or RealPage CRM with no follow-up. SMS reactivation at day 7, 14, and 30 routinely surfaces 5–10% of dormant leads — but only if the system can actually converse.
When a prospect no-shows a tour, the window to recover is short. Without an automated SMS within 5 minutes, the lead goes cold and signs elsewhere.
Sending a 50% off first month or "open house Saturday" SMS to the right dormant cohort takes hours of CRM segmentation. Most communities skip it.
How Frontdesk Works
Built for multifamily operators on Yardi, RealPage, Entrata, AppFolio, Buildium, ResMan — and every other major PMS.
+1 (415) 555-0142
Inbound · Zillow Rentals lead
AI Transcript
“Hi! I’d love to tour the 2-bedroom at Maple Heights. Any availability this Saturday?”
Frontdesk AI
“Yes! The 2BR at Maple Heights is $2,450/mo with a Feb 1 move-in. Saturday 11am or 2pm works for tours. Shall I book one?”
Every outbound SMS is a real conversation. Frontdesk replies in seconds, qualifies the renter, checks availability, books tours, and escalates only when truly needed.
Looking for a 2BR around $2,400, move-in mid-February. Do you allow pets?
We have a 2BR at $2,450/mo available Feb 15. Cats and dogs under 50 lbs welcome. What’s your move-in date?
Captured
Build SMS campaigns targeting any cohort: aged ILS leads, dormant guest cards, application-incomplete, tour-cancelled, waitlist, or renewal-pending — segmented by lead source, budget, floor plan, and qualification status.
More capabilities
Frontdesk detects every tour no-show and sends a recovery SMS within 5 minutes — offering to reschedule, switch to virtual or self-guided, or answer questions live.
Run concession announcements, open-house invites, resident events, autopay enrollment, referral programs, and renewal nurture in minutes — with two-way conversation handling all the responses.
Built-in compliance with TCPA consent rules, 10DLC carrier registration, opt-out (STOP/HELP) handling, and per-carrier throughput limits — so campaigns deliver and counsel signs off.
Integrations
Frontdesk is PMS-agnostic and integrates bidirectionally with Yardi Voyager (7S and One), Yardi Breeze (and Breeze Premier), RentCafe CRM, RealPage OneSite (Leasing & Rents, Facilities, Affordable, Student), RealPage AI Revenue Management (AIRM / YieldStar), Knock CRM, Entrata Core, Entrata Leasing AI (ELI+), AppFolio Property Manager, AppFolio Realm-X copilot, AppFolio Investment Management, Buildium, ResMan, Rent Manager, MRI Software, DoorLoop, TenantCloud, RentVine, Funnel CRM, Property Meld, and ServiceFusion. Lead context, guest cards, work orders, payment notes, hardship flags, renewals, and tour bookings sync in real time — no manual data entry, no broken handoffs between systems.
Yardi
Voyager, Breeze, RentCafe, Chat IQ
RealPage
OneSite, Knock CRM, AI Revenue Mgmt
Entrata
Core, Leasing AI / ELI+
AppFolio
Property Manager, Realm-X
Buildium
SMB property mgmt + HOA
ResMan
Multifamily, affordable, LIHTC
Full integration coverage
Customer stories
Real property management and real estate operators using Frontdesk to handle thousands of calls per month — across leasing, maintenance, and resident support.
Who it's for
Reactivating aged ILS leads in Yardi or RealPage CRM
No-show recovery for stabilized and lease-up communities
Concession and promo announcements to dormant cohorts
Open-house and resident event invitations
Renewal nurture cadences (90/60/30/15 day)
Autopay enrollment campaigns
Resident referral SMS programs
Multilingual SMS for diverse renter populations
The journey
Every step syncs to Yardi, RealPage, Entrata, AppFolio, Buildium, or ResMan in real time.
Step 1
Inbound voice calls, outbound AI voice, SMS, WhatsApp, web chat, email, ILS lead forms (Apartments.com, Zillow Rentals, Zumper, Rent.com, ApartmentList, HotPads, Realtor.com Rentals), and walk-in inquiries are answered instantly with portfolio-aware context — across multifamily apartment communities, build-to-rent (BTR), single-family rental (SFR), student housing, senior living, and affordable / LIHTC properties.
Step 2
Guest cards, work orders, renewals, payment notes, hardship flags, and tour bookings flow into Yardi Voyager 7S, Yardi Breeze, RentCafe, RealPage OneSite, Knock CRM, Entrata Core, AppFolio Realm-X, Buildium, ResMan, Rent Manager, MRI Software, DoorLoop, TenantCloud, and Funnel CRM in real time. Calendar sync with Google Calendar, Microsoft Outlook, and PMS-native calendars. No double-entry.
Step 3
No-show recovery within 5 minutes, dormant-lead reactivation, 90/60/30/15-day renewal cadences, day-of-due rent reminders, tiered delinquency outreach, payment-plan negotiation, autopay enrollment, maintenance status updates, and Google review requests fire automatically — with the right cadence and channel per resident persona.
Step 4
Cross-property dashboards track speed-to-lead, tour-booked rate, tour-to-lease conversion, no-show rate, recovery rate, average maintenance SLA, emergency response time, renewal rate, delinquency reduction, payroll savings, and NOI impact — across every community. AI call scoring and QA flags replace mystery shopping.
Explore more
More from Outbound Marketing
Outbound voice and SMS campaigns for lead reactivation, concessions, and pre-leasing.
Multifamily AI hub
Frontdesk runs leasing, residents, renewals, and collections — and integrates with every property management system multifamily operators use.
What this page covers
Topics, integrations, channels, property types, and workflows covered by AI Outbound SMS for Apartment Marketing.
FAQ
Frontdesk integrates with Yardi Voyager, Yardi Breeze, RentCafe, RealPage OneSite, Knock CRM, Entrata, AppFolio, Buildium, ResMan, Rent Manager, and MRI Software. Here's what multifamily operators ask most.
Contact supportEliseAI and Funnel focus on inbound reply, Zuma on lead-to-tour SMS, Respage and BetterBot on chatbot conversion. None of them run a unified outbound SMS program that spans lead reactivation, no-show recovery, concession announcements, resident events, autopay, referrals, and renewal nurture — with two-way conversation, PMS writeback, and TCPA/10DLC compliance. Frontdesk does, alongside voice, chat, email, and ILS lead handling.
Launch Frontdesk in minutes, capture more leads, and automate repetitive front-office workflows from day one.
