Chatbot AI Brain: Write Instructions That Control How Your Chatbot Responds
The AI Brain prompt is where you tell the chatbot how to behave — what to say, what to avoid, how to qualify visitors, and when to escalate. Write it in plain English, the same way you would instruct a new team member.
How It Works
Open the AI Brain tab in the chatbot settings. Write instructions covering your business, your services, your tone, what questions to ask, and any topics to avoid. The chatbot follows your instructions on every conversation.
- Plain-English instruction format
- Controls tone, personality, and language
- Defines qualification questions
- Sets topics the AI should and should not discuss
- Controls escalation triggers
- Applied to all connected channels
- Separate prompts available per channel if needed
Who Uses This
Professional services
Instruct the AI to always collect a phone number before discussing pricing and to offer a free consultation for qualified leads.
E-commerce
Tell the AI what products to promote, how to handle returns, and when to direct visitors to your support email.
Healthcare
Restrict the AI to scheduling and general information, and instruct it to never provide clinical advice.
Frequently Asked Questions
Do I need technical knowledge to write the AI Brain prompt?
No. Write it in plain English as you would instructions to a human employee.
Does the prompt apply to all channels?
Yes. The same AI Brain prompt applies to website chat, Facebook Messenger, Instagram DMs, and SMS by default.